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Ad blockers are shaping up to be a major headache for publishers, one that could cost them as much as $27 billion in lost revenue by 2020, Juniper research reports.
ABI Research’s Mobile, Multiscreen, and Cloud Video Delivery Service has named Ooyala as the “best implementation” in the space for its aggressive programmatic advertising platform, as well as strong geographic reach in the Americas, Europe, and the Middle East.
DreamWorks Animation has added another partner in APAC, Singapore operator StarHub is adding the DWA channel to its pay-TV service and its on-demand option.
DWA last year deployed in Thailand and Malaysia.
The DreamWorks Channel is set to launch March 3, and will be available in HD and include English and Mandarin language options.