The way we watch sports today has changed. Not only do more and more fans catch sports online (95% of total TV sports program viewing occurred on a live basis in Q4 2015, according to a Nielsen report), but they also expect to watch and share highlights right away. Users no longer wait for end of the day broadcasts of replays. Fans expect to have instant access to highlights featuring that touchdown in American football or the diving catch in cricket or the masterful goal in Premier League, or a slam dunk in NBA.
Many viewers record videos by pointing their smartphones at the screen and share them on social media infringing copyrights. This is a huge loss in revenue opportunity as sports rights don’t come easy. Major companies are beginning to adapt and offer their own solutions to meet this need. Twitter has had a partnership with the NFL since 2013 and signed a new deal recently to bring video highlights to users. These companies understand the value of social sharing and the huge opportunity it provides. “We have always believed that fans sharing highlights via social media is a great way to drive interest and excitement in the NBA,” Mike Bass, the league’s executive vice president of communications, said.
It's the same with breaking news. Breaking news is called breaking news for a reason. It is time sensitive and usually irrelevant after a certain period of time. Specific news highlights are expected to be broadcasted or available on social media right away.
What this means for broadcasters and publishers is that it is important to incorporate the ability to capture clips from their live telecast and make it available to viewers in order to stay relevant in the game.
The Ooyala Live platform enables you to do real-time clipping of a live broadcast and get it in front of your audience right away. You can create highlight clips while still broadcasting, review them instantly and then syndicate to Facebook Live or other social channels.
This enables social sharing, quickly spreading the video from user to user that cannot happen on traditional TV. You can also re-broadcast as scheduled content by saving these clips as playlists and using Ooyala Live’s VOD-to-Live streaming capability.
Ooyala Live is an out-of-the-box solution that allows you to set up, manage and deliver linear TV channels, ad-hoc or scheduled live events, with live-to-VOD recordings through a self-service portal. You can stream your live content on multiple devices and monetize with dynamic ad insertion in just a few minutes.