Industry alliance targets new royalty-free, open source 4K codec

By Jim O'Neill on Sep 01 2015 at 9:15 AM

Looking to get the jump on developing an open-source, royalty-free codec specification that will easily handle 4K content, a Who’s Who of Internet companies -- including Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix – have announced as founding members of the Alliance for Open Media (AOMedia).

The seven say the group wants to deliver an open, royalty-free and interoperable solution for the next-gen of video delivery.

AOMedia says it will focus on a solution that optimized for the web, scalable to any device at low bandwidth delivers consistent, highest-quality, real-time video delivery for commercial and non-commercial content, including user-generated content.

"Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem," said Gabe Frost, the Alliance for Open Media’s Executive Director. "The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery."

Additional information on the Alliance, including how to join, will be available later this year.

"We have been very vocal about our desire to deliver a royalty-free codec and we believe that joining the forces of the designers of the Daala, Thor and VPx codecs in AOMedia will multiply our collective efforts to deliver next-generation media codecs, formats and technologies," said Jonathan Rosenberg, CTO of Cisco Collaboration Technology Group.

Stay tuned.

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