HOOQ, Asia's new over-the-top (OTT) service from Singtel, Sony Pictures Television and Warner Bros., will use Prime Focus Technologies (PFT) to package and deliver content on the service set to rollout across much of Asia over the course of 2015.
HOOQ will offer Hollywood blockbusters and television series, as well as popular local movies and programs to customers across multiple screens.
Countries included in the initial deployment include India, Indonesia, the Philippines and Thailand.
PTF will manage key workflows including content processing and packaging. The solution initially includes managing over 20,000 hours of Indian and Hollywood content for HOOQ.
“Consumer behavior is changing rapidly and HOOQ will surely have the first mover advantage in the Asian market,” said Ramki Sankaranarayanan, founder and CEO of PFT.
PFT launched its latest 'Digital Next' offerings at NAB 2015.
HOOQ is an early entrant in Asia's premium video-on-demand market, The JV was established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. Plans are for the service to offer more than 15,000 Hollywood movies and popular local programs. HOOQ currently operates in the Philippines and Thailand.
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