Hong Kong’s PCCW Media launches Viu OTT video service

By Jim O'Neill on Oct 26 2015 at 7:00 AM
Hong Kong’s PCCW Media launches Viu OTT video service

PCCW Media is going over the top with Viu, a global Internet video platform that will launch initially in Hong Kong and then progressively roll out across Asia including India, and the Middle East.

The IPTV service provider, which also operates Moov, Hong Kong’s first OTT music platform, said The freemium OTT service will expand PCCW’s investment in Vuclip, a mobile video platform with more than 8 million subscribers across 10 countries.

PCCW will leverage its content providers’ network, telco relationships and its patented adaptive streaming technology to deliver content directly onto mobile phones, tablets, laptops and desktops.

“We understand that users want to keep up with the most current content with quality localization in their own language,” said Janice Lee, MD at PCCW Media. “Therefore, in meeting viewers’ needs, we are committed to offering the best localized version of the latest programs.”

Viu will offer Hong Kong users instant access to premium content sourced from Korea, Japan, Mainland China and Taiwan on multi-platforms and devices. Topping the list of enticing content is exclusive first time viewing in Hong Kong of the latest popular Korean drama series and variety shows offered with traditional Chinese subtitling 8 hours after Korea telecast.

Users can watch shows anytime, anywhere, Lee said, adding, “Viu OTT video service aims to set a new standard in OTT video landscape with further rollout plan in the region in the coming six months.”

Asia currently accounts for over 48% of the world Internet population with the majority accessing through mobile devices.

Recent research found that nearly half (48%) of Millennials spend more than 50% of their viewing time watching streaming content.

“We expect significant interest from users who will become premium subscribers as well as advertisers keen to reach the mass of millennial generation who remain captive engaged audience for Viu OTT video service,” Lee said.

Global research group TDG estimated that global advertising revenue from OTT TV is expected to grow nearly four-fold between 2015 and 2020. By 2020, OTT TV ad revenue will be approximately $40 billion, just under half of 2020’s projected$85 billion in total TV ad revenue.

Global OTT video subscription revenues are forecast to rise from nearly $9 billion in 2014 to more than $19 billion in 2019, according to Parks Associates. Subscription income will represent another source of steady revenue.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

Posted in: 

READ THESE NEXT

Sports, APAC, Live Streaming
NFL making a pass at China
Aug 22 2017 12:00 PM

The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.

Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.

HOOQ gets $25M more in funding as fight for APAC SVOD heats up
APAC, SVOD
HOOQ gets $25M more in funding as fight for APAC SVOD heats up
Jan 12 2017 10:30 AM

HOOQ, the other Southeast Asia subscription video on-demand (SVOD) platform that wants to go toe-to-toe with Netflix (Malaysia’s iFlix also hopes it can punch above it weight), has gotten a $25 million cash infusion from its main investors – SingTel, Warner Bros. and Sony Pictures.

Netflix original Korean content plays to markets in SE Asia, Korea & China - eventually
APAC, Netflix, SVOD
Netflix original Korean content plays to markets in SE Asia, Korea & China - eventually
Jan 11 2017 11:45 AM

Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more competitive to local services in South Korea.

The company today announced it had contracted for a 12-episode original series based on a South Korean online comedy series. The series will debut in 2018.

Iflix looks to Hum for local content in Pakistan as it sets to deploy
APAC, SVOD, Content Deals
Iflix looks to Hum for local content in Pakistan as it sets to deploy
Jan 04 2017 7:15 AM

Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum TV.

Iflix is set to deploy in Pakistan this year, so the content deal – which includes dramas and other episodic programming – gives it a bit more panache with Pakistani audiences. Included in the deal are shows like Bin RoyeHumsafar and Udaari.