Hong Kong Broadband Network to bundle TVB's OTT TV as competition ramps up

By Jim O'Neill on Feb 18 2016 at 6:00 AM
Hong Kong Broadband to bundle TVB's OTT TV as competition ramps up

Hong Kong Broadband Network is partnering with broadcaster TVB to introduce a bundle of services combining high-speed home Broadband with TVB’s soon-to-be launched myTV SUPER, an over-the-top content service.

myTV SUPER will be delivered over HKBN’s fiber optic network at home and also will be available on mobile devices; it will include a range of entertainment from TVB Hong Kong – Hong Kong’s biggest terrestrial broadcaster -- and other global content producers, that includes programming for kids and a general audience.

HKBN is planning to offer a free trial of the service, but said details on that and future pricing won’t be available until March.

“This partnership with TVB is yet another example of HKBN’s relentless effort to champion OTT services,” HKBN CEO William Yeung said. “Our goal is to give our customers a fuller, richer experience of extensive local and global entertainment programs at exceptionally reasonable fees.”

TVB runs five free-to-air channels in Hong Kong, including TVB Jade and TVB Pearl. Like broadcasters around the globe, it’s faced increasing pressure and a fragmenting of audience from OTT and SVOD service. Where it once had 60% or so of viewers and advertising in Hong Kong, reports say that’s slipped to 50%.

TVB is facing increased competitive pressure in its market, especially as telecom giant PCCW readies the launch of its own terrestrial TV service – run by subsidiary Hong Kong Television Entertainment Company -- in the market, replacing Asia TV.

PCCW – which also owns the largest pay-TV operator in Hong Kong, Now TV -- recently acquired the rights to Barclay’s Premier League, Spanish La Liga and ATP tennis as part of a HK$1.3 billion content acquisition push.

PCCW also in October announced plans to deploy its own OTT service, Viu TV, in Hong Kong, the first step in a pan Asian deployment.

The freemium OTT service will expand PCCW’s investment in Vuclip, a mobile video platform with more than 8 million subscribers across 10 countries, and will leverage its content providers’ network, telco relationships and its patented adaptive streaming technology to deliver content directly onto mobile phones, tablets, laptops and desktops.

Viu will offer content sourced from Korea, Japan, Mainland China and Taiwan.

“We expect significant interest from users who will become premium subscribers as well as advertisers keen to reach the mass of millennial generation who remain captive engaged audience for Viu OTT video service,” said Janice Lee, MD at PCCW Media.

About half of Millennials spend more than 50% of their viewing time watching streaming content.

Stay tuned.

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