Here’s How Smart Broadcasters Deliver Premium Video To A Fragmented Android Ecosystem

By Danielle Linares on Sep 30 2013 at 9:00 AM
According to a recent Gartner report, Android smartphones now account for nearly 80% of all smartphones worldwide. The ratio of Android phones to iPhones varies drastically depending on the geo: it’s nearly to 10:1 in the Latin America market, while in the U.S. the ratio is closer to 2:1. 
Consumers, especially in emerging markets, are attracted to Android devices for a number of reasons including price, model choice, and availability. Around the world, people are quickly shifting from old school feature phones to newer smartphones. However, the number of smart Android devices (and Android operating systems) poses significant challenges to companies who specialize in premium video delivery experiences. 
The key questions surrounding mobile video delivery today are:
  • How can content owners deliver premium content to all Android devices? 
  • How can content owners protect their premium video?
  • How can video publishers offer premium support for features like closed captions and ad insertion? 
With literally thousands of Android device models circulating the global market, it’s no wonder that delivering content across this sprawling ocean of devices is a real pain.  
Ooyala took on the Android fragmentation challenge head on and solved the problem of delivering premium video in a simple, elegant way -- without the need for customers to develop expensive, custom applications.
The answer to a complicated Android ecosystem is surprisingly simple. The answer is Hook

Ooyala Hook

With Hook, connected viewers visit the Google Play store once, download the Hook application, and enjoy premium quality playback on over 98% of Android devices. 
In the real world, Hook powers the Pac-12 Network’s mobile experience on Android phones. Now connected viewers can take the action with them during football season - or any time of year.
"Live sports drive our network, but it's our ability to integrate live and on-demand content that gives Pac-12 sports fans the immersive and informative experience they crave," said David Aufhauser, Vice President and General Manager of Pac-12 Networks. "With Hook, we will extend that experience to the large portion of our viewership that uses Android devices - even with closed captions for both live and VoD. Combined, the potential of Ooyala's new offerings are huge for us."
Earlier this year, The Tennis Channel used Hook to power their French Open experience:
"The French Open is one of our biggest events of the year where we deliver live footage of the matches, as well as interviews and behind-the-scenes coverage to tennis fans around the world," said Josh Ross, Director, Advanced Media. "Traditionally, powering live streams to Android devices has been nearly impossible, but with Hook, Ooyala's video playback application, we were able to deliver a great, live viewing experience to more than ten thousand Android users without having to build an expensive application. We also saw that Android users were two times more engaged than people watching on iOS devices."
Ooyala clients love how Hook extends the traditional living room experience to a mobile context for live and VoD content. Audiences enjoy the same immersive, high quality experience that they have viewing traditional television on their Android phones. 
Android device makers have no intention of giving up their spot atop the smartphone podium, and Ooyala is committed to ensuring that our customers are able to enjoy premium video experiences on every Android phone for years to come.
Want to learn more about how Ooyala delivers premium video to a complicated Android ecosystem? Watch Ooyala CEO Jay Fulcher discuss our work with leading broadcasters on NBC news.
As always, thanks for watching!


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