- How can content owners deliver premium content to all Android devices?
- How can content owners protect their premium video?
- How can video publishers offer premium support for features like closed captions and ad insertion?
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While TV Everywhere holds promise for MVPDs, broadcasters and content owners, consumers’ lack of awareness about the service offering remains a major hurdle.
Recent research from SNL Kagan estimates fewer than 40% of multichannel subscribers are aware their service provider offers a TVE service, and just 24% of subscribers said they were familiar with the offering.
Annoyed that your daily visits to Facebook now often include video ads? Prepare to go apoplectic as your multiple-times daily nibbles of Twitter soon also may include video ads.
The company has been testing one-click video in its streams for months, and this week said it’s launched a beta test for promoted video on Twitter because its seen that Tweets with native Twitter video generate better engagement and more video views.
During the CBS earnings call Thursday, COO Joe Ianniello was asked about moving more CBS content to mobile devices, and whether it was something the network would wait for pay-TV operators to champion.
His response? The increasing market for mobile content is too critical to wait for operators to move on.
In developed countries, where an iPhone with near-unlimited data access seems almost de rigueur, it is hard to imagine that nearly half of all mobile phones sold globally are actually feature phones. It is perhaps even harder to imagine a situation where data access is strictly metered, and way too slow for smoothly-delivered video streams. But that’s the reality.