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Annual global advertising spend on mobile devices is expected to more than double to $105 billion by 2019, up from an estimated $51 billion this year.
A new study from Juniper Research, Digital Advertising: Online, Mobile & Wearables 2014-2019, also forecasts that Programmatic advertising will drive the growth in digital advertising as the technology advances over the coming years.
Emerging markets are expected to remain a source of growth for satellite TV, despite the rapid adoption of OTT and Cloud TV initiatives in more mature regions like North America, Western and Central Europe. But, the author of a new study says, it will “essentially be compulsory” for satellite and other pay-TV operators to offer OTT services to reduce churn, attract new customers and to be able to offer subscribers a one-stop-shop for content “as much as fea
Big data – in the form of predictive analytics – and consumers’ continued migration to tablets and mobile phones are prompting more brands to move money into digital advertising.
A new study from Juniper Research shows that global brand and retail spend on digital marketing activities will reach $200 billion this year, up 15% over 2014.
Consumption of mobile video – especially among Millennials and Gen Edge users who often see the screen as their first and sometimes only choice -- has doubled over the past year and grown more than 532% since 2012.