Here’s How Smart Broadcasters Deliver Premium Video To A Fragmented Android Ecosystem

By Danielle Linares on Sep 30 2013 at 9:00 AM
According to a recent Gartner report, Android smartphones now account for nearly 80% of all smartphones worldwide. The ratio of Android phones to iPhones varies drastically depending on the geo: it’s nearly to 10:1 in the Latin America market, while in the U.S. the ratio is closer to 2:1. 
Consumers, especially in emerging markets, are attracted to Android devices for a number of reasons including price, model choice, and availability. Around the world, people are quickly shifting from old school feature phones to newer smartphones. However, the number of smart Android devices (and Android operating systems) poses significant challenges to companies who specialize in premium video delivery experiences. 
The key questions surrounding mobile video delivery today are:
  • How can content owners deliver premium content to all Android devices? 
  • How can content owners protect their premium video?
  • How can video publishers offer premium support for features like closed captions and ad insertion? 
With literally thousands of Android device models circulating the global market, it’s no wonder that delivering content across this sprawling ocean of devices is a real pain.  
Ooyala took on the Android fragmentation challenge head on and solved the problem of delivering premium video in a simple, elegant way -- without the need for customers to develop expensive, custom applications.
The answer to a complicated Android ecosystem is surprisingly simple. The answer is Hook

Ooyala Hook

With Hook, connected viewers visit the Google Play store once, download the Hook application, and enjoy premium quality playback on over 98% of Android devices. 
In the real world, Hook powers the Pac-12 Network’s mobile experience on Android phones. Now connected viewers can take the action with them during football season - or any time of year.
"Live sports drive our network, but it's our ability to integrate live and on-demand content that gives Pac-12 sports fans the immersive and informative experience they crave," said David Aufhauser, Vice President and General Manager of Pac-12 Networks. "With Hook, we will extend that experience to the large portion of our viewership that uses Android devices - even with closed captions for both live and VoD. Combined, the potential of Ooyala's new offerings are huge for us."
Earlier this year, The Tennis Channel used Hook to power their French Open experience:
"The French Open is one of our biggest events of the year where we deliver live footage of the matches, as well as interviews and behind-the-scenes coverage to tennis fans around the world," said Josh Ross, Director, Advanced Media. "Traditionally, powering live streams to Android devices has been nearly impossible, but with Hook, Ooyala's video playback application, we were able to deliver a great, live viewing experience to more than ten thousand Android users without having to build an expensive application. We also saw that Android users were two times more engaged than people watching on iOS devices."
Ooyala clients love how Hook extends the traditional living room experience to a mobile context for live and VoD content. Audiences enjoy the same immersive, high quality experience that they have viewing traditional television on their Android phones. 
Android device makers have no intention of giving up their spot atop the smartphone podium, and Ooyala is committed to ensuring that our customers are able to enjoy premium video experiences on every Android phone for years to come.
Want to learn more about how Ooyala delivers premium video to a complicated Android ecosystem? Watch Ooyala CEO Jay Fulcher discuss our work with leading broadcasters on NBC news.
As always, thanks for watching!


AT&T Mobility has been accused of throttling data for heavy users
Mobile, Online Video
FTC accuses AT&T of throttling ‘unlimited data’ customers
Oct 29 2014 6:15 AM

The Federal Trade Commission has filed a federal court complaint against AT&T Mobility alleging the company misled millions of its smartphone customers, charging them for “unlimited” data plans but cutting data speeds by up to 90% when they crossed usage thresholds.

The data throttling made common mobile phone applications – like web browsing, GPS navigation and watching streaming video – difficult or nearly impossible to use.

Device use for TV viewing to nearly double by 2020
Mobile, Connected TVs & Devices, Online Video, APAC
Device use for TV viewing to nearly double by 2020, led by APAC
Oct 29 2014 5:30 AM

While the TV set is expected to be the main source of entertainment viewing through 2020, smartphone use for video viewing in expected to soar, nearly doubling the numbers of users worldwide.

A new report said the number of devices users watch also is expected to nearly double as tablets and PCs join smartphones as common viewing devices.

The data, from Digital TV Research, suggests emerging markets in APAC will have the greatest impact.

Looking to be more mobile friendly, YouTube weighs offering ad-free SVOD
SVOD, OTT, Mobile
Looking to be more mobile friendly, YouTube weighs offering ad-free SVOD
Oct 28 2014 6:45 AM

YouTube could soon offer a paid-subscription business model for some of its content, eschewing ads in an effort to be more mobile friendly.

YouTube CEO Susan Wojcicki told an audience at the Code Mobile conference in Half Moon Bay, Calif. that half of all YouTube views are now from mobile devices, and that the company wanted ot make sure those visitors had the best experience possible.

AT&T 3Q 2014 earnings results
Pay TV, Online Video, Mobile
AT&T misses on EPS, revenue in Q3; big U-verse adds
Oct 22 2014 1:45 PM

A couple of swings and misses for AT&T today after the telco reported Q3 EPS and revenue that missed expectations.

On the bright side, the company saw big gains in subscribers for both U-verse TV and U-verse Internet.

Earnings per share were 63 cents, missing Wall Street’s consensus estimate by a penny and down 3 cents from a year ago. Revenue came in at $33 billion, missing forecasts by $240 million, but up 2.5% Y/Y.