Hearst bringing Cosmopolitan to online video with SVOD channel CosmoBody

By Jim O'Neill on Jul 14 2014 at 9:00 AM

Last August, Hearst executed a Marie Antoinette-style remake of the web presence of two of its biggest titles, ousting the heads of Cosmopolitan.com and Elle.com.

The makeover was, perhaps, a precursor of things to come… getting a little more in line with the Millennials who keep both mags chock full of advertising.

Today news broke that Cosmo would launch a new online video product, CosmoBody, an SVOD service that will include workouts from a collection of celebrity fitness coaches (you, too, can have Miley Cyrus abs), fitness, health and lifestyle advice and, well, we’ll see what else shakes out as the video magazine takes shape over the next several months.

Women’s Wear Daily said the channel would launch Tuesday.

The Wall Street Journal, meanwhile, reported that CosmoBody will price at $9.95 a month.

The chanel is the spawn of the Hearst Digital Studios unit, WSJ said, a new division. And, it’s just the first coming out.

Hearst owns a bevy of magazines, and has bits and pieces of a number of cable nets, including ESPN and A+E Networks.

“Think about it as the Netflix of fitness—Cosmo-style—that you can watch anywhere, anytime,” Neeraj Khemlani, head of Hearst Digital Studios and co-president of Hearst Entertainment & Syndication, told The Journal.  “We have a lot of investments in cable networks, and we need to start getting ready for a world of younger people who have more choices.”

CosmoBody will be available on iOS, Android and the web. Reports say the channel also could soon be coming to Roku. Own an Apple TV? You can use AirPlay to bounce the channel to the big screen.

Follow me on Twitter @JimONeillMedia

READ THESE NEXT

LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017 7:30 AM

Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.

SVOD, Pay TV, Millennials, Cord Cutting
Q2 likely to be miserable as operators brace for big customer losses; OTT anyone?
Jul 24 2017 3:00 PM

Could second quarter pay-TV subscriber losses in the United States top 1 million, the highest figure ever? In a word, yes.

The second quarter routinely is a weak one for operators and in the current environment – remember the first quarter saw more than 800,000 subscribers cut the cord, according to Kagan – reaching one million may be an easy task.

SVOD, Operators, Netflix
Should European operators worry about cord cutting as Amazon, Netflix push deeper into their market? Absolutely
May 25 2017 8:15 AM

When the Big Two come to play in your backyard, it’s time to up your game.

Netflix and Amazon have launched a push into Europe that will likely result in some bad nights of sleep for operators, pay-TV channels and broadcasters looking themselves to do more business over the top.

Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM

Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.