Hearst bringing Cosmopolitan to online video with SVOD channel CosmoBody

By Jim O'Neill on Jul 14 2014 at 9:00 AM

Last August, Hearst executed a Marie Antoinette-style remake of the web presence of two of its biggest titles, ousting the heads of Cosmopolitan.com and Elle.com.

The makeover was, perhaps, a precursor of things to come… getting a little more in line with the Millennials who keep both mags chock full of advertising.

Today news broke that Cosmo would launch a new online video product, CosmoBody, an SVOD service that will include workouts from a collection of celebrity fitness coaches (you, too, can have Miley Cyrus abs), fitness, health and lifestyle advice and, well, we’ll see what else shakes out as the video magazine takes shape over the next several months.

Women’s Wear Daily said the channel would launch Tuesday.

The Wall Street Journal, meanwhile, reported that CosmoBody will price at $9.95 a month.

The chanel is the spawn of the Hearst Digital Studios unit, WSJ said, a new division. And, it’s just the first coming out.

Hearst owns a bevy of magazines, and has bits and pieces of a number of cable nets, including ESPN and A+E Networks.

“Think about it as the Netflix of fitness—Cosmo-style—that you can watch anywhere, anytime,” Neeraj Khemlani, head of Hearst Digital Studios and co-president of Hearst Entertainment & Syndication, told The Journal.  “We have a lot of investments in cable networks, and we need to start getting ready for a world of younger people who have more choices.”

CosmoBody will be available on iOS, Android and the web. Reports say the channel also could soon be coming to Roku. Own an Apple TV? You can use AirPlay to bounce the channel to the big screen.

Follow me on Twitter @JimONeillMedia


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