Hallmark Cards Subsidiary, Feeln, Chooses Ooyala

By Paul Bernardini on Dec 07 2015 at 2:15 PM
Feeln Chooses Ooyala to Power SVOD Service Across Devices
This morning Feeln, a Hallmark Cards subsidiary and longtime customer of Ooyala, announced they’re expanding their $3.99/ per month SVOD service to Amazon devices. Subscribers can access its curated collection of hit Hollywood feature films, the Hallmark Hall of Fame library and Feeln-originals including its latest series, Breaking Bread with Brooke Burke, on the Amazon Fire TV and Fire TV Stick and select Fire tablets.  
Ooyala enables Feeln to broaden its reach to the devices Feeln’s target audience, what it’s coined “Digital Boomers,” prefer to use to view content.  And, with in-depth analytics and insights empowered by Ooyala IQ, its analytics platform, Feeln is better able to understand how its audience is engaging with content, on what screens, where, at what time and more. This allows Feeln to draw more informed business insights about current distribution strategy as well as future content-licensing or production decisions.
Niche-SVOD services providing premium and original content continue to gain traction in the market. Research analyst MTM forecasts premium OTT revenues will grow to between $8 billion and $12 billion by 2018 from $4 billion in 2014. It forecasts niche OTT subscription services will take 35% of the market share away from mainstream OTT providers like Netflix and Hulu during the same time period. 
“We set out at the beginning of this year to not only expand Feeln’s distribution to more devices, but to also create an all-new and distinct user experience catered to our unique audience base,” said Harry Lang, director of product for Feeln. “Ooyala’s publishing platform has been a key factor in Feeln’s ability to scale up and deliver the best possible streaming experience across all devices to our growing customer base."
Feeln currently can be found on desktops, iOS devices (iPhone, iPad and iPod touch), Apple TV, Android phones & tablets, Android TV, Chromecast, Amazon Fire TV and Fire tablets, Roku, Xbox 360, Sony TVs & Blu-Ray Players and Samsung TVs & Blu-Ray players. 


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