If you watched highlights from this weekend’s Manchester United vs. Arsenal clash, chances are you have Sky Sports to thank.
In addition to broadcasting the match live in the United Kingdom, Sky Sports is also responsible for delivering in-game clips and highlight packages to 40 international license holders, minutes after highlights occur.
If that seems like a daunting production task, well, it is.
Sky Sports had to solve a complex syndication challenge, a challenge that is a product of the boom of digital content, platforms, mobile devices and global audiences. The choices were either to throw an enormous amount of resources and personnel at the problem, or modernize their workflow and bring automation into the process. They chose automation.
Sky Sports added Ooyala Flex to its team to help them automate this global syndication of clips. With Ooyala Flex, Sky Sports is able to deliver hundreds of Premier League (PL) clips and highlight packages in multiple file formats.
How do they do it? Here’s how:
- Once a notable event occurs during a live match, a Sky Sports production team quickly creates the clip, adds metadata and transfers the file into their cloud storage system.
- Once uploaded, Ooyala Flex automatically detects the clip, ingests it into the system and triggers a series of workflows that transform the clip into 20 different renditions.
- Once final, Ooyala Flex creates and delivers a number of unique packages, each with a subset of those 20 different renditions based on the preferences for every partner.
- This process is repeated and automated every time Sky Sports uploads a clip into Ooyala Flex, occurring numerous times per game, with as many as six to ten games per day, multiple times a week with some games occurring simultaneously.
This is a process that, if done manually, would require an immense amount of resources. Phil Marshall, Head of In-House production at Sky Sports added: “There’s no question that automation has a significant role in video production today. Using Ooyala Flex, we’re able to meet the complex demands associated with this project.”