Go live longer... or be dead

By Susmitha Vakkalanka on Nov 01 2016 at 10:30 AM

In the battle of survival of online video, it is well known that live linear TV is a core differentiator. But how do you “go live” longer? How do you make sure you are not beaten to death by competition and are walking around like a zombie with not enough “live” content?

The answer is in re-using VOD content for live streaming.

It is not surprising that people spend 3x longer watching video that is live compared to video which is no longer Live. VOD content loses its charm as it is available for watching anytime and feels stale. Audiences today are obsessed about exclusivity or about catching something first, they want to be able to participate in social conversations and water cooler chats about trending topics. They are demanding real time connections to their favorite content.

To meet these demands, broadcasters and media publishers can differentiate themselves by re-using VOD recordings and making them available at a scheduled time as linear programming.

Ooyala Live’s latest release enables broadcasters and media publishers to make more Live content using archived or previously recorded content. You can create a playlist of existing videos in Ooyala Live, and associate the playlist with one of your Live channels, and stream it as any other Live content. Syndicate to Facebook right away to extend the reach or add personalized ad insertion for new ways of generating revenues. See this for more information.

VOD to Live playlists enable you to increase your live content, fill your channel with more linear programming and thereby increase viewership. You can also reach audiences round the clock by re-running broadcasts as continuous loops from playlists.

Go live at a specific time. Stay alive forever!

Ooyala Live is an out-of-the-box solution that allows you to set up, manage and deliver linear TV channels, ad-hoc or scheduled live events, with live-to-VOD recordings through a self-service portal. You can stream your live content on multiple devices and monetize with dynamic ad insertion in just a few minutes.

READ THESE NEXT

abstract A.I. image
Ooyala News
How you can make more money with your content archive and A.I.
Feb 21 2018 11:00 AM
“I don’t even know what I have in my archive at this point.”
 
That’s a common refrain we hear at Ooyala. Content companies dealing with the pressures of creating content more quickly with fewer budget resources are struggling to find, manage and monetize the vast amounts of video assets that now exist in their archives. 
 
puzzle pieces
Ooyala News
Solving the buy or build puzzle for media solutions
Feb 08 2018 4:15 PM
 
To buy or to build a media workflow solution? That’s the question that has plagued broadcast and media CTOs for years.
 
Ooyala’s new white paper from our Strategic Media Consulting team To Buy or To Build Your Media Solution? looks at how media logistics can solve for both scenarios, as either direction you decide to take will inevitably involve some compromise. 
 
camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT.