Go live longer... or be dead

By Susmitha Vakkalanka on Nov 01 2016 at 10:30 AM

In the battle of survival of online video, it is well known that live linear TV is a core differentiator. But how do you “go live” longer? How do you make sure you are not beaten to death by competition and are walking around like a zombie with not enough “live” content?

The answer is in re-using VOD content for live streaming.

It is not surprising that people spend 3x longer watching video that is live compared to video which is no longer Live. VOD content loses its charm as it is available for watching anytime and feels stale. Audiences today are obsessed about exclusivity or about catching something first, they want to be able to participate in social conversations and water cooler chats about trending topics. They are demanding real time connections to their favorite content.

To meet these demands, broadcasters and media publishers can differentiate themselves by re-using VOD recordings and making them available at a scheduled time as linear programming.

Ooyala Live’s latest release enables broadcasters and media publishers to make more Live content using archived or previously recorded content. You can create a playlist of existing videos in Ooyala Live, and associate the playlist with one of your Live channels, and stream it as any other Live content. Syndicate to Facebook right away to extend the reach or add personalized ad insertion for new ways of generating revenues. See this for more information.

VOD to Live playlists enable you to increase your live content, fill your channel with more linear programming and thereby increase viewership. You can also reach audiences round the clock by re-running broadcasts as continuous loops from playlists.

Go live at a specific time. Stay alive forever!

Ooyala Live is an out-of-the-box solution that allows you to set up, manage and deliver linear TV channels, ad-hoc or scheduled live events, with live-to-VOD recordings through a self-service portal. You can stream your live content on multiple devices and monetize with dynamic ad insertion in just a few minutes.

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