Ooyala and Roku have teamed up to provide another simple way to expand your audience, today announcing syndication support for Roku Direct Publisher in Backlot.
Roku has 49% of the streaming-device market in the United States, a market that NPD Research estimates to be more than 25 million households, ahead of both Google and Amazon. So, if you are looking for additional syndication opportunities, this is certainly worth a look. It’s an easy way to get your content in front of Roku’s estimated 12.3 million viewers.
The new Roku Direct Publisher program is for video publishers who want to target their audience without the need for expensive and time consuming app development. Creating and syndicating to your own Roku channel is as simple as setting up a feed in Backlot which will automatically publish content, making it available in Roku search and discovery.
The process is straight forward so if you’re interested in reaching Roku viewers, check out our documentation for the details.