Get up and running on Roku in as little as 10 minutes

By Addy Roff on Oct 27 2016 at 1:30 PM
Get up and running on Roku in as little as 10 minutes

Ooyala and Roku have teamed up to provide another simple way to expand your audience, today announcing syndication support for Roku Direct Publisher in Backlot.

Roku has 49% of the streaming-device market in the United States, a market that NPD Research estimates to be more than 25 million households, ahead of both Google and Amazon. So, if you are looking for additional syndication opportunities, this is certainly worth a look. It’s an easy way to get your content in front of Roku’s estimated 12.3 million viewers.

The new Roku Direct Publisher program is for video publishers who want to target their audience without the need for expensive and time consuming app development. Creating and syndicating to your own Roku channel is as simple as setting up a feed in Backlot which will automatically publish content, making it available in Roku search and discovery.

The process is straight forward so if you’re interested in reaching Roku viewers, check out our documentation for the details.

Posted in: 

READ THESE NEXT

puzzle pieces
Ooyala News
Solving the buy or build puzzle for media solutions
Feb 08 2018 4:15 PM
 
To buy or to build a media workflow solution? That’s the question that has plagued broadcast and media CTOs for years.
 
Ooyala’s new white paper from our Strategic Media Consulting team To Buy or To Build Your Media Solution? looks at how media logistics can solve for both scenarios, as either direction you decide to take will inevitably involve some compromise. 
 
camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT.