Four best practices for an AVOD strategy: Part 3 - Strategize

By Sergio Santos on Aug 03 2016 at 3:00 PM
This is the third of a four-part series.
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
When it comes to consuming content, viewers have many choices; here are a few tips for making sure they choose you.
Focus on high-impact content
The best content makes viewers feel emotions, and people like to share “the feels” with friends. Focus your budget on this high-impact content.
Target proven content
Use analytics products (like Ooyala IQ) to find out things like which content performs best and which video lengths get watched more.
Optimize distribution
Every screen and platform is unique and needs to be treated accordingly. For instance, the clips you post to YouTube should focus on getting viewers to your site, while those you post to Facebook should focus on sharing that can drive conversation and brand growth. Use a set of predefined rules on how clips get cut, distributed and curated for each platform; media logistics platforms like Ooyala Flex can help manage this activity. 
Cut for viral
To help your emotion-inducing video go viral, cut clips to sharable length that get right to the special moments fast.
Create a buzz
People like to get wrapped up in buzz and anticipation. Give them the chance with socialized release schedules (“Coming May 8th!”) for your premium content. 
Supplement your original content with licensed content from other sources. This brings your viewers a more in-depth experience at a cost less than producing in-house.
Use the massive power of the internet: swap, sell or share your content with related websites. 
Your vertical and business model, your content and audience, your distribution channels: all affect your viewership strategies. Test new things in all areas, measure the results and adjust accordingly
Tomorrow in the fourth and final part of this series, we’ll review methods for personalizing your AVOD content.


Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM

Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.

AVOD in US continues to see growth, but SVOD gains in popularity
Programmatic, Monetization, SVOD, AVOD
AVOD in US continues to see growth, but SVOD gains in popularity
Dec 12 2016 10:45 AM

Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.

Report: Is Viu on track for 10M users in SE Asia?
Report: Is Viu on track for 10M users in SE Asia?
Dec 03 2016 11:00 PM

Viu, the ad-supported OTT service from telecom PCCW, may be on track to hit 10 million subscribers by the end of 2017.

The company last week reported it had hit the 4 million mark and announced it was deploying in the Philippines, a market with some 30 million potential OTT users.

The service, which launched about a year ago, also has deployed in Hong Kong, Singapore, Indonesia and Malaysia.

PCCW deploys Viu OTT service in Philippines
PCCW deploys Viu OTT service in Philippines
Nov 29 2016 7:15 AM

Just more than a year after its launch, PCCW Media’s OTT video service, Viu, has rolled out in the Philippines.

The ad-supported service originally launched in Hong Kong in October 2015, and has since deployed in Singapore, Malaysia, Indonesia and India.