Follow your audiences on any device with Ooyala IQ

By Susmitha Vakkalanka on May 04 2016 at 3:30 AM
Follow your audiences on any device with Ooyala IQ

As video and audiences migrate across devices, it is imperative to get a full understanding of audience behavior and content performance across the breadth of these devices to be able to make strategic business decisions.

The latest release of Ooyala IQ extends support to receive analytics from devices such as Roku, AppleTV, Xbox and Chromecast. This newest version is built on JSON, an open-standard data interchange format that enables you to get a comprehensive view of audience behavior and content performance from any device and/or player.

Last year Ooyala IQ added support to receive analytics from any Javascript-enabled third-party player or CMS.

With this release, you can follow your audiences on any device or player, and get a single dashboard view of your data from any player, CMS or streaming device.

For more information, please visit Ooyala IQ Support. We would love to get your feedback on Ooyala IQ: community.ooyala.com

Ooyala IQ is Ooyala’s award winning analytics product that provides a 360-degree view of video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (for U.S.), player or traffic source, all processed in milliseconds and provided in one view.

 
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