As more consumers migrate away from traditional broadcast and pay TV to online video, streaming companies are looking fro more ways to differentiate themselves from their competition.
SVOD service, Feeln, the streaming service that’s a subsidiary of Hallmark Cards, is moving forward with its own original, a scripted drama, The Eleventh, that stars Academy Award-winning and eight-time Primetime Emmy Award-winning actress Cloris Leachman, seven-time Emmy Award-winner Ed Asner (The Mary Tyler Moore Show), Florence Henderson (The Brady Bunch), Chris Atkins (Blue Lagoon) and Tracy Nelson (Down and Out in Beverly Hills).
The Eleventh follows a young girl’s journey to getting to know her estranged grandmother in order to bring closure to the past and unite her family. Executive producers of the drama include Rob Fried, Cristina Malavenda and Laurence Braun.
Feeln CEO Rob Fried said that bringing together a cast of Hollywood heavyweights has been “incredible.”
“Uniting iconic television legends to share the screen again has been an incredible experience,” he said. “And we can’t wait to share the final product.”
This isn’t the first original for Feeln. The company rebooted the ’80s animated series Rainbow Brite, featuring the voice talent of Emily Osment and Molly Ringwald, and last year rolled out the lifestyle series Breaking Bread with Brooke Burke, hosted and produced by Brooke Burke.
Feeln, an Ooyala customer, describes itself as “the streaming destination for ‘feel good’ content.” It has hundreds of titles available to subscribers and also is the exclusive streaming partner for the Hallmark Hall of Fame film collection.
Feeln is available on Internet-connected devices including iOS devices, Apple TV, Android phones and tablets, Chromecast, Amazon Fire TV and Kindle devices, Roku, Android TV, Xbox 360, Samsung and Sony televisions and Blu-ray players.
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