Facebook Live, A-10 partner for live streaming of college basketball

By Jim O'Neill on Oct 31 2016 at 7:30 AM
Facebook Live A-10 partner for live streaming of college basketball

Facebook is continuing to push deeper into live streaming, with a new partnership between the social site and the Atlantic 10 Conference for the 2016 basketball season just announced.

The deal for 10-15 games makes the A-10 the first college basketball conference to offer a package of regular season men’s contests over Facebook Live.

Games can be watched on the A-10’s Facebook page or in Facebook’s news feed.

“Working with Facebook is an innovative opportunity to take advantage of new technology,” said A-10 Commissioner Bernadette V. McGlade. “This unique and creative partnership with Facebook allows us to expand our reach as a conference, further our presence globally and bring A-10 basketball to an even wider audience.”

The games will only include those where the conference owns the digital distribution rights (they’ll also be available through the A-10 Network website and mobile app).

Facebook isn’t the only basket the A-10 is placing its eggs in; this season the league will have more than 200 conference-controlled games distributed on linear television and/or their digital companion products.

A-10 schools include Davidson, Dayton, Duquesne, Fordham, George Mason, George Washington, La Salle, Massachusetts, Rhode Island, Richmond, St. Bonaventure, Saint Joseph's, Saint Louis and VCU.

The A-10 isn’t the first college conference to use social media live streaming. As the SportsTechie blog points out, the Pac-12 has a deal with Twitter to stream games this season and the Mountain West Conference, in partnership with Campus Insiders, is streaming football games this year.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

READ THESE NEXT

Sports, APAC, Live Streaming
NFL making a pass at China
Aug 22 2017 12:00 PM

The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.

Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.

Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM

Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.

Live Streaming, Sports, SVOD
Live sports are looking online to revive flagging interest – will it work?
Apr 20 2017 10:45 AM

Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline.

Live Streaming
Easily syndicate live TV to Facebook, Twitter and Twitch with Ooyala
Apr 06 2017 3:15 PM
Social media has taken live streaming to the next level. While Periscope (owned by Twitter) and Facebook Live are the most popular, Twitter and Instagram