Facebook expands video ambitions with new recommendation feature

By Silva Gentchev on Jul 11 2014 at 9:00 AM

On the heels of its recent LiveRail acquisition, Facebook is trying to find more ways to help users discover and watch more video on the site. The social media giant has begun testing a new feature in its iOS app that recommends organic, user-generated videos uploaded in a carousel under the header, “More From >>”. No word on whether they have begun manipulating our emotions by recommending cute dog videos yet.

So far, this is only for user-generated video organic to the site, and only includes a trial set of users for now. Shortly after it was discovered, Facebook confirmed the updated mobile player by saying “this is a new feature we are testing on mobile to help people find more videos they might be interested in.”

This holds a lot of interesting potential into how Facebook is going to start leveraging video, and especially user-generated content in the future. Since this is only for user videos that were generated on Facebook, we won’t be seeing any YouTube, Vimeo or Vine cross-promotions.

With this, Facebook is making a direct play to try to encourage their users to create content directly in the platform, and then upload it to their followers. And the more that people create, the more people see, and the longer people stay on the social network. But, what’s the user incentive to restrict their uploads to Facebook first?

It is likely that this will eventually transform into a platform for brands offering exclusive video content only on Facebook, or for encouraging their fans to share original videos as part of a campaign.

Vine and Instagram already are the leaders in brand UGC promotions, but Facebook has not been able to take a foothold here. If you need your memory jogged, just look at this Vine campaign launched by the Nissan Versa team, encouraging fans to create a video with a paper cutout of the Versa.

If brands can tap into and create original content on Facebook, this new feature has a lot of potential in their quest to reach more viewers, fans and ultimately -- likes.


Q3 2017 Video Index: Global sports viewing preference starts with mobile
Video Index, Mobile, Live sports
Q3 2017 Video Index: Global sports viewing preference starts with mobile
Dec 13 2017 8:00 AM

Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.

The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.

LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017 7:30 AM

Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.

SVOD, Mobile
Binging is big, small screens’ share rising, original content scores
Mar 23 2017 6:45 AM

Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or complimentary – services to assure that their own content is easily discoverable and easily accessible.

AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Mobile, Cloud TV, Virtual MVPD
AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Jan 05 2017 5:30 AM

Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.

AT&T at CES this week previewed its 5G wireless technology, and said it would begin testing the tech this year with its DirecTV Now service as a major piece of the delivery matrix.