European cable giant Liberty Global expects to more than double the take rate its mobile service has among its 17 million broadband subscribers in Europe, dramatic growth that CEO Mike Fries says will deliver “huge benefits” to the companies base of customers and delivering higher ARPU, lower churn, and happier customers.
“You can see that 15% of our 17 million broadband subscribers take a mobile service from us today. We think that number should reach 30% to 40% in every market we operate in over time,” said Fries on a third-quarter earnings call. “That number will ultimately depend on the size and the composition of our broadband base (and) our ability to offer best-in-market mobile data products,” as well as other factors.
Liberty in the quarter lost just 39,000 video subscribers in the third quarter, an improvement over the 62,000 it lost a year ago
Fries said the company’s longer-term investments in mobility already are starting to pay off, saying “having scale in fixed and mobile is critical if you're going to be in the mobility business.”
Fries pointed to AT&T’s recent bid to acquire Time Warner as a validation of Liberty Global’s own strategy to develop cross-platform, fixed and mobile smart vertical integration."
Fries said Liberty Global would continue to focus on developing more bundles of services in European households, and said the company would continue to accelerate its new-build activity moving forward.
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