For broadcasters, publishers and media companies looking to reach live audiences on these platforms, Ooyala now allows customers to easily syndicate live video feeds to Twitter and Twitch, as well as Facebook Live
These trends show that putting live content on social not only reaches new audiences but helps you increase engagement with users and convert them to fans.
Live video is a core differentiator you can use to build and engage your audiences. Social syndication helps you maximize your investment and put your live video in front of as many users as possible. The benefits of syndicating your live streams to social are many:
More views: Extend your reach to billions of social network users
More revenue: More views means more opportunities for ad monetization from social sites
More brand recognition: Social sharing and word-of-mouth marketing increase your brand reach organically
More users: Viewers are more likely to comment and engage on social media, giving you more opportunities to drive them to your site and convert them to fans.
is one of the quickest ways to expand your audience to social channels. Ooyala was the first official Media Solutions Partner for Facebook Live
during its launch at F8 last year. Now you can expand your reach to audiences beyond Facebook to Twitter
with the click of a single button. Syndicate your whole stream or create highlight clips quickly
while still broadcasting, review them instantly and syndicate to social channels. Then watch as the video spreads like wildfire from user to user -- something that just can’t happen with traditional TV.
Ooyala Live is an out-of-the-box solution that allows you to set up, manage and deliver linear TV channels, ad-hoc or scheduled live events, with live-to-VOD recordings through a self-service portal. You can stream your live content on multiple devices and monetize with dynamic ad insertion in just a few minutes.