Dutch live TV viewing declines 15% in past six months to just 39% of total

By Jim O'Neill on Sep 02 2015 at 7:15 AM
Dutch live TV viewing declines 15% in past six months to just 39% of total

More than 60% of Dutch TV viewers’ time consuming video is spent on forms other than linear TV, new research shows.

While watching TV as it's broadcast is still the most popular way of consuming video in the Netherlands, viewers consume about two hours per day – watching recorded programs, online video, downloads/DVDs and on-demand video, has become more popular in the past six months, accounting together for an average 140 minutes of viewing per day, about 61%. That’s up from 53 percent in the previous half year, said the report from Telecompaper.

As you’d expect, there are huge in viewing among various age groups.

Younger viewers – 12-20 years old – watch only 68 minutes of live linear TV daily, compared to about 140 minutes for viewers 50 and older.

Telecompaper recently reported that some 1.1 million households in the Netherlands subscribe to Netflix, which launched just two year ago and has had a significant impact on viewing behavior.

Telecompaper surveyed 6,600 Dutch consumers aged 12-80 during the second quarter of 2015.

Stay tuned.

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