American Express may have a copyright on “Don’t leave home without it,” but Dish Network and Southwest Airlines may be giving the iconic card a run for its money.
The satellite operator and airline are partnering on a deal that allows fliers free access to 20 live TV channels and 75 on-demand programs on iOS and Android devices.
Dish is paying for the content and to have it delivered by in-air Wi-Fi specialist Row 44.
The promotion originally launched in July, and has been extended through 2014.
Dish said travelers are watching more on-board video content since the Federal Aviation Administration eased rules on using consumer electronics during flights.
“Since the FAA changed its rules regarding personal electronic device usage, mobile video viewing on Southwest Airlines flights has increased more than 20 percent,” Dish CMO James Moorhead said.