Discovery Communications, which has been hesitant to jump into the OTT world, instead has decided to push deeper into its TV Everywhere product, this week announcing that its new TVE app – Discovery GO – would include content from nine of its channels, Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Velocity, Destination America, American Heroes Channel and Discovery Life.
The app is available for iOS and Android devices.
Both live and on-demand content will be available to, and here’s the hurdle most viewers have been unwilling to leap, authenticated users. Discovery also has yet to come to terms with all operators; AT&T, Comcast and Charter, for example, weren’t on Discovery GO’s list of TV providers.
Nonetheless, Discovery is putting a lot of eggs into the GO basket.
“The launch of Discovery GO represents an important first step in providing viewers with access to our award-winning content anytime, anywhere on practically any device,” said Paul Guyardo, chief commercial officer, Discovery. “This aggregated TV everywhere streaming service and strong user experience is made possible by Discovery’s 30-year commitment to content ownership and our global learnings in the space, and also serves as an important promotional platform to complement and support our TV brands. We look forward to giving pay-TV customers more of what they want in Discovery GO.”
Discovery GO also is available in Canada, partnering with Bell Canada, Eastlink and Shaw.
TV Everywhere has been one of pay-TV’s most-rapidly deployed technologies. More than 90% of pay-TV subscribers in North America have access to a TVE service. But less that one-third of pay-TV subscribers use those services, partly because “Everywhere” really isn’t – yet – and partly because the authentication has been a hassle.
Follow me on Twitter @JimONeillMedia and on LinkedIn