While the TV set is expected to be the main source of entertainment viewing through 2020, smartphone use for video viewing in expected to soar, nearly doubling the numbers of users worldwide.
A new report said the number of devices users watch also is expected to nearly double as tablets and PCs join smartphones as common viewing devices.
The data, from Digital TV Research, suggests emerging markets in APAC will have the greatest impact.
The number of users of smartphones viewing TV is forecast to increase to 3.98 billion from 2.47 billion today, a 61% increase.
PC use is expected to grow to 1.53 billion from 790 million, up 94%, with tablet use expected to grow the most of all devices to 1.1 billion from 460 million, an increase of 139%.
TV sets are forecast to remain the dominant device with 4.71 billion being used monthly to watch TV, up from 4.35 billion, or 8%.
As for share of market, only TV is expected to see a decline, from 54% to 42%, a drop of some 20% since 2014 and from 73% from 2010.
While the average person globally is forecast to watch TV on more than 2 devices at least once a month by 2020, Australia is expected to see the highest average, 2.88 devices said DTVR analysts Simon Murray.
“By 2020, the average person will watch TV and video content [at least once a month] on 2.13 devices, up from 1.14 in 2010 and 1.53 in 2014,” said Murray. “To put it another way, people will view content on more than two devices in 2020, up from just over one in 2010.”
Murray said 13 countries are expected to be above 2.8 devices by 2020.
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