Think digital set-top boxes have killed the Smart TV category? Think again.
A new Harris poll says 61% of consumers are hoping for a connected device this holiday season, with the most coveted device being – Surprise! – the most expensive: A Smart TV.
Harris found that 30% of consumers are hoping Santa delivers a smart TV, compared to just 19% who’d settle for a streaming media player (like an Apple TV, Roku, Amazon Fire TV or Chromecast).
More than half of all U.S. consumers, Harris said, already have some kind of connected device in their homes, with 23% saying they own a streaming media player, a figure far short of many other recent surveys.
And, Harris said, Millennials are most likely to already have a connected device in their lives (65%), compared to 57% of 35- to 44-year-olds, 49% of 45- to 54-year-olds and 40% of 55- to 64-year-olds. More than one third (37%) of Americans over 65-years-old also said they own at least one connected device.
Households with children under 18-years-old are significantly more likely to own a connected device (71%) than households without (43%).
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