Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their product. An array of sporting events from the Olympics to the Premiere League have found that audiences have grown increasingly accustomed to watching live sports online.
In Argentina, soccer clubs are struggling to hammer out traditional TV rights agreements with broadcasters, with only Fox-Turner and ESPN-Mediapro offering potential deals.
Unlike Europe’s Premiere League, which negotiates rights on a league basis and shares revenue, Argentinian clubs are negotiating their own deals, and that’s limited their leverage with broadcasters.
But, the potential to stream games live has become an attractive option.
The Boca Juniors, one of Argentina’s most well-known teams, already has said it plans to start streaming its games, creating a new revenue stream in the process.
Pablo Tocco, head of basketball’s Contents League, told Telam that he believes streaming could be a successful option for soccer clubs, pointing to the Guadalajara of Mexico soccer club, which broke its link with the Televisa chain, owner of TV rights in the Aztec league.
“Having its own streaming is good," he said.
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