Comcast buys French programmatic platform StickyAds.tv

By Jim O'Neill on May 09 2016 at 6:00 AM
Comcast buys French programmatic platform StickyAds.tv

Comcast reportedly has acquired French ad video tech company StickyAds.tv, in a deal that published reports say is worth at least $100 million.

StickyAds.tv is a supply side platform that Recode reported will become part of Comcast’s FreeWheel ad unit. The cableco bought FreeWheel just two years ago.

The Paris-based startup helps publishers and TV broadcasters sell their video advertising inventory online and on TV.

Like other SSPs, StickyAds.tv – which was founded in 2009 -- helps reduce overhead by allowing customers to use automated tools rather than pools of workers to make deals for ad placement.

StickyAds.tv so far has raised $6.11 million in funding.

eMarketer recently forecast that U.S. programmatic video spending would increased to $5.37 billion in 2016, an 85% bump.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

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