Charter Communications is giving its customers a post-holiday gift in the form of doubled Internet speed for no extra charge.
Residential customers who subscribe to the service provider’s flagship 30 Mbps service will now get 60 Mbps downstream at no extra cost.
The upgrade coincides with the operator’s push to an all-digital service for its entire customer base, part of its new “Spectrum” package. All customers are expected to have access to the service as Charter’s final markets in the 29 states it serves complete the transition to digital.
The move, of course, is aimed at helping the cable operator evolve, keeping pace with the changes occurring in the broader TV space.
The way we watch television is changing, becoming more of a potpourri of online, VOD and broadcast. Providing subscribers with more bandwidth is one way that Charter hopes it can reduce churn, and lessen the impact of its eroding pay-TV subscriber base.
Charter, like many of its compatriots in the cable space, has seen satellite and IPTV pay-TV providers walk away with significant numbers of subscribers.
Charter’s pay-TV subscriber numbers declined to 4.17 million in 3Q2013 from 4.63 million in 1Q2011. High-speed Internet subs, meanwhile, have grown to 4.29 million from 3.59 million over the same period.
The increased broadband speeds will make it easier for customers to consume more online video. It also gives Charter additional leverage as it battles other providers for market share.
You can see the release here.