Nearly two thirds of consumers globally prefer to access Internet TV on mobile devices, a new study says, a trend underlined by last week’s CES launches of 4K screens on mobile devices and debuts of new Airplay, Chromecast and Miracast enabled devices.
The Research Now study, commissioned by subscriber management firm Paywizard, also found that global Millennials (18-34s) use almost twice as many devices as over 55s to watch TV; in the United States, that jumps to three times as many.
The study looked at how consumers in Australia, Brazil, Germany, Singapore, the United Kingdom and United States planned to watch TV in late December.
The research also showed:
Game console owners are the least likely to watch TV in general, but are the most likely consumer group to watch Internet TV content (89%) and also the most likely to consider signing up to a new Internet TV service
Compared to all other countries surveyed, U.S. consumers are most likely to watch TV via a games console at 12% compared to the U.K. at 8%.
18-24s are the age group most likely to watch TV on mobile (35%), whereas 25-34s are the most likely group to watch TV on tablets (32%).
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