CBS claims new record for streaming of Super Bowl 50

By Jim O'Neill on Feb 08 2016 at 6:30 AM
CBS claims new record for streaming of Super Bowl 50

CBS isn’t saying just how many people streamed the Denver Broncos win over the Carolina Panthers in Super Bowl 50, but claim the sportstacular saw a record audience watch the game via the Internet.

What’s a record?

Well, Yahoo said it peaked at three million concurrent users during its streaming of the Jacksonville Jaguars and Buffalo Bills in October from London, the first regular season game ever streamed live. And NBC last year said it set a Super Bowl record with 800,000 average viewers per minute, 1.3 million concurrent users, and 213 total minutes. Some numbers being reported in a variety of pubications say this year:

  • Streamers watched 315 million minutes of game coverage.
  • An average of 1.4 million people streamed the game per minute.
  • Almost four million unique viewers streamed some part of the Super Bowl, either the game or pre- and post-game activities, watching 402 million total minutes with average viewing time of about 101 minutes.

So, there you go.

The game – for the first time ever – was made available to anyone in the U.S. who wanted to to stream it, commercials and all.

A big piece of the audience likely was made up of Millennials, 35% of whom were expected to watch the game on a connected TV, wrote P.J. Bednarski, over at MediaPost. Quoting an Adobe study, he noted that 25% said they likely would download an app to watch.

Which is good news for the NFL, which is concerned about its Millennials audience slowly drifting away from the Mothership. Since 2010, younger NFL viewers are down 10%, according to Nielsen. And, even among young males, those numbers are down 6%.

Hence, the NFL’s increasing focus on streaming… especially the Big Event.

How’d CBS do streaming Super Bowl 50?

There were scattered reports that the CBS app on Apple TV was down for the first 20 minutes of the stream.

I watched at various times on different devices. I started watching a quarter of the CBS broadcast via Charter, switched to Verizon (an iPad), Roku and Apple. All were, essentially, superb.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

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