Canal+ looks to partnerships, new pricing models, Millennials to drive crucial growth

By Jim O'Neill on Oct 14 2016 at 7:30 AM
Canal+ looks to partnerships, new pricing models & Millennials to drive crucial growth

France’s Canal+ Group wants to double the number of subscribers it has by 2018 and this week previewed  an ambitious plan that includes a new pricing model with “skinny” bundles of content, expanded partnerships, a new set-top box scheduled to deploy next year and a very targeted play to Millennials that features a no-contract offer of any streaming-only package that delivers to PCs, tablets and smartphones.

At a press conference this week the company said that it will drop entry-level prices for its service to 19.90 euro/mo. starting Nov. 15, giving subscribers access to a basic Canal Plus channel and services like Canal + Decale and MyCanal. The company is looking to offer an even greater degree of customization for customers subscribing to higher-level tiers that range from 29.90 euros/mo. to 99 euros/mo. and offer a larger choice of channels. Like many new modular offerings globally, customers can choose to add mini- and micro-bundles to either package, including sports, family and movie bundles.

Subscribers who choose to add the Movies and Series bundle will also have access to the CanalPLAY streaming service.

Canal+ already has signed new distribution agreements with Orange and Free to supply packages of content, and it’s currently engaged in talks to further expand its reach with Bouygues Telecom and SFR. Canal+ also is in the process of working out an agreement with Apple that reports say will be made public by the end of 2016.

 “Content ­– or the lack of it – is the number one factor for which people subscribe or unsubscribe; the price comes second in most cases,” said Frank Cadoret, head of distribution, technics and information systems. “We want to reach the widest possible demo which is why we’re striving to adapt to the tastes and financial means of all,” adding that 55% of people in France have never had Canal+.

The company is the second biggest pay-TV player in Europe, with 5.4 million subscribers. Its deals with Orange and Free will add 4.2 million new subscribers.

For content owners and distributors scale has taken on an increased urgency, especially as OTT services like Netflix, Amazon Prime and other regional plays gain traction in more markets.

Until recently, Canal+ has been slow to adapt to the changing online distribution environment, and has seen Netflix in particular become a tough foe, losing market share to the streaming giant.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn


Cable operators in EU see revenue gains, subscriber losses
EMEA, Broadband, Operators
Cable operators in EU see revenue gains, subscriber losses
Dec 19 2016 12:15 PM

Despite increasing competition from over-the-top players and from satellite providers, and declining subscriber numbers, the cable industry in the European Union has continued to grow with gross cable revenues topping €22.4 billion ($23.34 billion) in 2015, a 5.7% increase year-over-year.

More than half of cable revenues in 2015 (53%) came from Internet and phone services, according to a report from IHS Markit, with Internet revenues up nearly 10% to €7.2 billion.

Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Video Index, Mobile, EMEA
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Dec 08 2016 8:00 AM

There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.

Western Europe to reach 55.1M SVOD subs by 2021
Dec 07 2016 11:30 AM

Netflix is expected to help Western Europe reach more than 55.1 million subscription video on-demand customers by 2021, up from just 32.9 million this year.

Amazon gives Spanish viewers a peek at Prime Instant Video
Amazon gives Spanish viewers a peek at Prime Instant Video
Nov 30 2016 8:15 AM

Spanish subscribers to Amazon Prime are getting a sneak peak of Amazon’s Prime Instant Video SVOD service.