As broadband penetration in the United States approaches saturation, broadband ads are slowing, but only slightly. A new report said the top 17 operators added more than 645,000 new high-speed Internet customers in the third quarter.
That number was down slightly from 3Q 2014, when the industry added 700,000 new subscribers.
Cable continued to take broadband marketshare from telcos adding 790,000 subscribers with Comcast adding 320,000 subs, Time Warner Cable adding 246,000 and Charter rounding out the top three with 147,000 new broadband customers.
Telcos took it on the chin, as the sector lost 140,000 subscribers. AT&T was the biggest loser as 129,000 subscribers churned away from the company. AT&T and Verizon added 305,000 subscribers via U-verse and FiOS in 3Q 2015, while having a net loss of 432,000 DSL subscribers.
The biggest cable companies now have nearly 54.3 million broadband subscribers, and top telephone companies have more than 35.2 million subscribers.
In the first three quarters of 2015, cable companies added about 2.3 million broadband subscribers, while telcos lost about 130,000 subscribers.
Comcast leads the pack with 22.9 million broadband subscribers, followed by AT&T (15.8 million), Time Warner Cable (13.0 million), Verizon (9.2 million), CenturyLink (6.1 million) and Charter (5.4 million).
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