How often do you get frustrated with a site loading too slow? A little too often?
As mobile surpasses all other devices for watching videos online (see our Q3 2016 Video Index post), it is more and more important to be mobile optimized. Having a fast and reliable website is no longer an option, it is a necessity. Facebook Instant Articles (FBIA) and Google AMP, are mobile optimization platforms designed for better mobile experiences. This is part one of a three part series outlining how companies can leverage the Ooyala Player to maximize the opportunity with FBIA and Google AMP, as well as a look into PGATours’ successful implementation.
What exactly are Facebook Instant Articles (FBIA)
If you’ve ever clicked on a link to a video or an article on Facebook from your mobile device, you either have to follow the link to the external site and wait for it to load (twiddling your thumbs patiently unless something else grabs your attention), or the link instantly opens directly in Facebook if the player is built to be viewed with FBIA. FBIA are essentially fast-loading versions of web articles where users stay in Facebook to view content rather than follow a link to another site. Facebook claims that load times are 10 times faster on average than standard mobile websites.
Some benefits with FBIA are:
- Enhanced user experience: Faster, more responsive, and an immersive experience with features such as auto-play video, tap-to-zoom images or tilt-to-view
- Higher view rates: Improved News Feed Ranking compared to competitors that are not optimizing their content.
- Higher engagement: Immersive experience with media-rich features increasing shares, and lowering abandon rates
- Wider monetization options: From serving your own ads to leveraging Facebook’s ecosystem
Ooyala Player Support for Facebook Instant Articles
Publishers can create instant articles with the Ooyala Player for a mobile optimal experience. Ooyala Player is a HTML5 player that is fast, modular, fully customizable and integrates with all major ad and analytics platforms. You can leverage the benefits of the Ooyala Player with FBIA.
Publishers leveraging the Ooyala Player can provide a unified branding experience across their website, and their Instant Articles. Any customizations to the Ooyala player can be carried forth seamlessly to Instant Articles so the user experience is consistent whether the user views the video on your site or on Facebook.
All of the features - social sharing, bit-rate selection, closed captions, thumbnail-based content scrubbing etc. - that publishers are already leveraging from their Ooyala video player are automatically available on Facebook’s Instant Article posts, allowing their audience to have the same elevated experience on FBIA, as they are used to on the publisher’s website.
Using Ooyala Player on FBIA allows publishers to monetize their content using existing ad network setup without the need for additional configurations or changes.
Ooyala’s award-winning analytics, Ooyala IQ, can be used to complement Facebook’s analytics to get a more granular view of your video consumption metrics across any device, geography, player or traffic source. All of the metrics tracked on websites and mobile sites by Ooyala Player, are also supported for FBIA.
PGATour uses Ooyala Player for their video playback. In our next blog post, we’ll show how they successfully implemented Facebook Instant Articles.
Learn about Ooyala Player support for Google AMP in an upcoming post.