Broadcasters OTT catch-up initiatives stoke strong OTT market in Germany

By Jim O'Neill on Jul 18 2016 at 12:45 PM

The German TV market has long been a bit confusing for traditional pay-TV service providers and OTT players as it has largely been dominated by free-to-air public and ad-supported channels.

But even that tough-to-crack market is starting to show signs it’s giving way to both subscription and free services, especially those delivered over the Internet.

A new report from Rethink Research says that while the German market is still lagging behind many other mature markets in Europe its pay-TV sector is growing… slowly; but that growth is being threatened by the arrival of Netflix and other OTT services including

Rethink reports that some 20 million homes have at least basic pay-TV service, and that it’s growing at better than 10% per year.

But those numbers are significantly smaller than the number of Germans watching OTT from the four major broadcasters. Rethink estimates that there currently are more than 30 million individuals watching at least one free catchup service from the broadcasters, a number that is likely to grow to more than 62 million by 2020, as well as 72.9 million regular OTT viewers at the end of 2015, a number it expects to grow to 116.9 million by 2020, with many of the 37.5 million German households using several OTT services.

Stay tuned.

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