Brazilian Broadcaster Rede Globo plans to roll its Play OTT platform this week, the most recent entry into what’s become big business in the region.
The service will feature live channels and on-demand content available on an array of devices. The live/VOD play makes Globo the first Brazilian broadcaster to offer both, although it faces some stiff competition from Claro TV, Net Servicos, Telefónica-owned Vivo Play, DirecTV’s Sky Brazil which offers Sky Online and pay per view services Clube Oi TV and Oi Filmes.
Globo’s ad-supported play – initially, anyway – could be followed by an SVOD service later this year as it looks to leverage the rapidly expanding broadband infrastructure in Brazil, which already counts more than 115 million users.
Also likely to provide some headwinds to adoption, of course, is Netflix, which already has more than 2 million subscribers in Brazil, with some forecasts saying that number could go to 24 million by the end of the decade. Brazil also is seen as a hot bed for pay-TV, with more than 18 million subscribers, up from just 12.8 million in 2011.
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