Globo to become 1st Brazilian broadcaster going OTT with live/VOD content

By Jim O'Neill on Nov 02 2015 at 7:15 AM
Brazilian broadcaster Globo to become 1st one going over-the-top with live/VOD content

Brazilian Broadcaster Rede Globo plans to roll its Play OTT platform this week, the most recent entry into what’s become big business in the region.

The service will feature live channels and on-demand content available on an array of devices. The live/VOD play makes Globo the first Brazilian broadcaster to offer both, although it faces some stiff competition from Claro TV, Net Servicos, Telefónica-owned Vivo Play, DirecTV’s Sky Brazil which offers Sky Online and pay per view services Clube Oi TV and Oi Filmes.

Globo’s ad-supported play – initially, anyway – could be followed by an SVOD service later this year as it looks to leverage the rapidly expanding broadband infrastructure in Brazil, which already counts more than 115 million users.

Also likely to provide some headwinds to adoption, of course, is Netflix, which already has more than 2 million subscribers in Brazil, with some forecasts saying that number could go to 24 million by the end of the decade. Brazil also is seen as a hot bed for pay-TV, with more than 18 million subscribers, up from just 12.8 million in 2011.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn


LatAM, Live sports
Could streaming be the only way to watch Argentinian soccer?
Jan 03 2017 2:30 PM

Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their product. An array of sporting events from the Olympics to the Premiere League have found that audiences have grown increasingly accustomed to watching live sports online.

Demand for bandwidth, OTT video spurs FTTH investment in LatAm
LatAM, Broadband, OTT
Demand for bandwidth, OTT video spurs FTTH investment in LatAm
Jan 03 2017 1:45 PM

Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously were not able to afford service offerings.

That new class of subscribers, in turn, is influencing operators to invest in expanded networks, especially fiber-to the-home (FTTH).

LatAM, SVOD, Netflix
Netflix has more than 70% of Mexico’s SVOD market
Dec 12 2016 2:45 PM

Five years after it launched in Mexico, Netflix is dominating the SVOD market, with a share estimated to be more than 70% of the 6.2 million households with an SVOD service at the close of Q3.

Crackle, HBO Go SVOD plays launch via Brazil’s Oi
Dec 09 2016 7:45 AM

Brazilian telco Oi is partnering with Sony and HBO/MAX to offer premium content to its pay-TV and broadband subscribers.

Oi is offering Sony’s Crackle and HBO Go unbundled to Oi subscribers.

The SVOD services are being used as value added services to broadband subscribers specifically, regardless of whether or not they subscribe to Oi’s pay-TV service.