Brazil’s bumpy economy kills TIM’s startup streaming service, Live TIM Blue Box

By Jim O'Neill on Feb 08 2016 at 7:30 AM
Brazil’s bumpy economy kills TIM’s startup streaming service, Live TIM Blue Box

Looks like the economic malaise in Brazil has claimed another victim (in addition to pay-TV subscription numbers which has plummeted): The Live TIM Blue Box service will shut down at the end of this month.

Brazilian operator TIM blamed the current “macro-economic scenario” for the shutdown, but lack of customer interest may have been a major cause, as well.

The hybrid digital receiver and streaming box provided services Netflix, YouTube, DTV and Self TV channels from pay-TV operator Aplhaville.

Initially, TIM expected to deploy about 10,000 of the $10/mo. set-top boxes, but only 4,000 ever went out the door.

"The current macroeconomic environment led to the decision to discontinue the Blue Box and stop service sales,” TIM said in a statement, promising to continue “to evaluate new business models involving entertainment segments and content.”

The service also was a little pricey. On its own, the STB streamed only YouTube, requiring customers to pay for other services like Netflix ($ 19.90) and Self TV (which starts at $30).

Live TIM Blue Box deployed in July using Minerva Networks and Entone solutions.

Stay tuned.

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