Basketball Japan TV: A slam dunk on every device

By Silva Gentchev on Oct 06 2014 at 11:15 AM

When you think of basketball, you may think of Lebron, Kobe or March Madness. You’re probably not thinking about Japan, but you should be.

Over the last 15 years, basketball has enjoyed increased popularity  in Japan and is now one of the most popular sports in the country. With over 33 professional and semi-professional teams nationwide, there’s no shortage of players to root for.

Thanks to one of our customers, we’ve had the privilege of following the growth of basketball in Japan from the sidelines, and it’s been thrilling! Basketball Japan TV (BJTV) is one of the premier basketball leagues in the country, serving up over 1000 games per year with over 24 regional leagues.

Basketball Japan TV offers fans a subscription to games by device, so streaming video to as many devices as possible is key. With over 76 million mobile devices in Japan, that’s no easy feat. Fans want to be able to watch their favorite team play in real time, whether it’s on their Android, iOS or other device without buffering or quality interruptions.

With Ooyala, BJTV powered  live streaming for over 1000 basketball games per year, streaming to fans on their mobile, desktop or tablet devices. With coverage to over 97% of Android devices, BJTV ensured that fans spent less time trying to get video on their devices, and more time cheering for their favorite team.

Takashi Sudo, Executive Officer of Human Academy Co. and BJTV, remarked, “Our sites including BJTV are all paid services available for members. Compared to before introducing Ooyala, sales have increased by 230% and unique members have increased by over 500%. A miracle is happening in reality.”

Basketball Japan TV brings fans closer to the basketball court with live coverage directly to mobile devices, tablets and desktops. By giving fans the ability to watch their favorite team anywhere, we can ensure that no basketball fan misses their favorite game.

Want to learn more about how Ooyala and BJTV powered basketball to fans on any device? Check out the video case study.

Basketball Japan TV is an Ooyala customer 

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