In Austin, AT&T has discovered (Internet) speed kills - and that's a good thing

By Jim O'Neill on Jan 22 2014 at 8:00 AM

When Google last year announced it was planning on deploying super-fast Google Fiber in Austin, Texas, incumbent AT&T launched a quick-hitting counterattack with its own 1 Gigabit deployment.

It was a good move.

The service has seen such a positive response, AT&T says, that it’s planning to offer the “GigaPower” tier to twice as many customers as it originally planned.

The local response, said Dahna Hull, vice president and general manager, Austin, AT&T Services, has been “incredible.”

“Austinites consume data at rates 15 percent to 20 percent higher than the average U-verse user, and the overwhelming adoption of our new U-verse High Speed Internet 300 broadband service confirms that this community also values time and speed,” Hull said.

AT&T has adopted Google Fiber’s Kansas City strategy, asking residents and businesses in neighborhoods to commit to the service before its built out, helping AT&T target areas that likely will have dense enrollment, helping to cut its installation costs in the process.

AT&T is in the process of deploying a symmetrical 300 Mbps service in the area and says it will upgrade customers who sign up now to the 1 Gig service at no additional charge.

The telco is charging $70 for the Internet services and is waiving equipment, installation and activation fees. Customers who select U-verse TV (AT&T's IPTV offering) get three-years of free HBO and HBO Go, and HD service for $120 per month.  

Google Fiber says it will offer a 1 Gbps service later this year in Austin.


Posted in: 


Data? A growing, critical resource for the pay-TV and OTT industry
Pay TV, OTT, Big Data
Data? A growing, critical resource for the pay-TV and OTT industry
Jul 25 2017 5:15 AM

Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the next five years.

SVOD, Pay TV, Millennials, Cord Cutting
Q2 likely to be miserable as operators brace for big customer losses; OTT anyone?
Jul 24 2017 3:00 PM

Could second quarter pay-TV subscriber losses in the United States top 1 million, the highest figure ever? In a word, yes.

The second quarter routinely is a weak one for operators and in the current environment – remember the first quarter saw more than 800,000 subscribers cut the cord, according to Kagan – reaching one million may be an easy task.

Pay TV, Live sports, Millennials
A skinny bundle without sports? Duh
May 25 2017 10:30 AM

Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels when they really only watch a dozen or less. Survey after survey has shown that subscribers are hungry for not just a slimmed down offering but also for the subscription savings smaller bundles would engender.

Pay TV, SVOD, Millennials
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM

Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and their following generation, Gen Edge – ready to join Gen X and Baby Boomers in tying themselves to arcane and expensive contracts that deliver bloated tiers of content that they have little interest in watching, let alone paying for?