AT&T is wasting little time in leveraging its new DirecTV assets to help build its over all video product, so it should come as no surprise that there’s been a realignment among top executives that is aimed at unifying video with mobility – especially as mobile increasingly becomes the screen of choice for a variety of video genres.
John Stankey, who’s headed the Internet and TV silos for AT&T for the past several years is adding mobile to his empire as AT&T makes some big executive moves to better position the telco to take advantage of the convergence of video and mobile.
He’ll be the CEO of AT&T’s newly christened “entertainment group.”
Ralph de la Vega, who has overseen the growth of the mobile unit, moves up to vice chairman, where he is being tasked with directing the business and international units.
The mobile, broadband and video mash up is a natural, as AT&T already has begun to look for ways to leverage its now industry-leader pay-TV position, announcing that it would give mobile customers unlimited data if they signed up for U-verse or DirecTV, too.
"Increasingly, consumers want all three services to work together seamlessly so they can access their favorite content on any device, anywhere, anytime," the company said.
De la Vega will continue to be chief of AT&T’s wireless unit in Mexico and will take over DirecTV's Latin American operations from Stankey.
CEO Randall Stephenson has said that the company might be willing to sell it’s DirecTV assets to other pay-TV vendors in LatAm… if it could find the right partner. But, he said, the company isn’t in any hurry to do so.
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