After ruling the web for 20 years and being installed on billions of browsers, Flash is becoming obsolete. While 2016 saw some significant changes with Flash, 2017 will really accelerate the transition. Chrome will disable Flash for playback by default by the end of this month. Safari is already shipping with Flash disabled. Edge and Firefox plan to follow shortly thereafter. By mid-year, Flash ads will be disappearing from Google Ad ecosystems completely as well.
Several questions loom while you prepare for this shift. Moving from a Flash-centric video experience to an HTML5-based experience requires a variety of considerations across your operating business to ensure you are ready to go Flash-free. Yahoo spent a year in a well thought through transition and The New York Times approached the task with a similar seriousness, first understanding the broad implications specific to their business before making plans.
As the industry moves to HTML5, we have built a player to match this change. Ooyala Player V4 is an HTML5 player that is fast, fully customizable and integrates with all major ad and analytics platforms.
We worked with several customers on the transition from Flash to HTML5 and understand the different aspects involved. See Going Flash-Free with Video: Transitioning Successfully, that first appeared in VideoNuze by Bel Lepe, Ooyala's Founder & SVP, Products and Solutions, to walk through the essentials for a successful and smooth transition.