Will Netflix, as its main competitor Amazon Prime does, allow offline viewing of its content in the future? Perhaps, at least, of its growing library of originals?
Well, said CEO Reed Hastings, during the company’s Q1 earnings interview yesterday, never say never.
“We should keep an open mind on this,” he said in response to a question from Re/code’s Peter Kafka. “We’ve been so focused on click-and-watch and the beauty and simplicity of streaming. But as we expand around the world where we see an uneven set of networks it’s something we should keep an open mind about.”
Netflix has long maintained it had no interest in allowing customers to download content, and, if it did, it would face steeper content licensing fees to boot.
But, as Netflix grows its service internationally, especially in developing regions with poor broadband infrastructure, the company may have to revisit its policies or risk losing to local incumbents… or to Amazon.
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