Apple TV sale 'huge' on Day 1, says CEO Cook

By Jim O'Neill on Oct 28 2015 at 8:30 AM
Apple TV sale 'huge' on Day 1, says CEO Cook

Waiting for your new Apple TV? You aren’t alone, as Apple CEO Tim Cook, during its quarterly earnings call with analysts Tuesday said sales for the new device had a “huge first day,” becoming available for pre-order on Apple’s online storefront.

“Yesterday, we started taking orders for the all new Apple TV and it was a huge first day for this exciting new product,” Cook said. “We want to provide the same innovation in the living room that we delivered in our iOS devices. People are already watching more TV through apps today and we think apps represent the future of TV.”

Although the device was promised for October, only buyers willing to pay for expedited delivery (and there will be plenty of them) can still get it this month, maybe. The site promises delivery of the 32-gigabyte ($150) or 64-gigabyte ($200) versions between Oct. 30 and Nov. 3. Orders placed today for the free-ship option are promised to be delivers between Nov. 2 and Nov. 4.

Best Buy also is touting pre-orders for the streaming set-top box – that also includes game access -- for a Nov. 4 in-store pickup. As for Apple’s own stores, no announcement yet, but the devices likely will also be available Nov. 4.

The new Apple TV includes an improved A8 system-on-a-chip, the same one that’s in the iPhone 6, 2 GB of RAM, a new remote with glass touchpad, accelerometer, and gyroscope and a new-look iOS specifically for Apple TV, tvOS. And, of course, Siri voice control with deep search functionality and a dedicated App Store for installing third-party apps.

Cook, meanwhile, also told analysts on the call that Apple Music would be available on the new Apple TV next week, too.

Still no word, though, on Apple’s own streaming service, which was initially set to debut in Q4. Rumors have it pushed out at least one more, and perhaps two quarters.

By the numbers:

  • Quarterly profits were up 31% to $11.1 billion ($1.96 earnings per share) from $8.47 billion ($1.42 per share), beating estimates of $1.88.
  • Q4 revenues also beat estimates, up 22% to $51.5 billion from $42.12 billion a year ago.
  • Apple sold more than 48 million iPhones in the quarter, up from 39 million a year ago, and saw revenue from them of $32.21 billion. Of the sales, 30% came from consumers switching from Android phones, the largest ration Apple has ever seen.
  • 9.89 million iPads also were sold (down 20% Y/Y and 10% Q/Q).
  • The company said it sold 5.71 million Macs, which Cook said defies the negative trend in the PC market.
  • Apple closed the quarter with $25.7 billion in cash.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn


Connected TVs & Devices
Report: Installed Internet-connected TVs, devices to top 238M by 2019
Dec 19 2016 8:15 AM

The number of devices connected to the Internet and capable of delivering apps to TV screens is expected to grow 59% by 2019, totaling more than 238 million devices. Connected TVs are forecast to drive 45 percent of the growth over the coming four years, while less expensive, content-heavy streaming media players are projected to drive 35 percent growth.

2020 Vision: Connected TV HHs to near 98M by decade’s end
Connected TVs & Devices
2020 Vision: Connected TV HHs to near 98M by decade’s end
Nov 22 2016 12:45 PM

Connected TV growth in the United States is expected to track at a nearly 2.7% compound annual growth rate (CAGR) through 2020, slower than the growth rate for almost every other streaming media player available, indicating that households will have multiple devices available for watching online video.

In a new report, eMarketer forecast that connected TV users will top 181.8 million users in the U.S., increasing to 202.1 million by 2020.

52% of Millennials eager to use 4K/UHD streaming
Millennials, Connected TVs & Devices, UHD
52% of Millennials eager to use 4K/UHD streaming
Nov 22 2016 7:15 AM

A new study says U.S. households have an average of eight connected devices, and said a third (32%) of homes have at least one streaming media player connected to the Internet, a modest increase of about 7 million homes over a year ago.

That penetration is likely to increase the number of consumers interested in streaming 4K UHD content, but the large number of connected devices could put a strain on the home network’s ability to handle 4K content delivery.

Connected TVs & Devices, Operators
Bell Fibe TV becomes 1st Canadian pay-TV service on Apple TV
Nov 07 2016 7:30 AM

Canadian telco Bell Canada is making its IPTV product, Bell Fibe, available on Apple TV, making it the first pay-TV service from the Great White North to be available on the device.