Another 1st: Cablevision now only operator to offer Hulu Plus directly

By Jim O'Neill on Apr 28 2015 at 11:45 AM
Another 1st: Cablevision now only operator to offer Hulu Plus directly

Cablevision announced another step designed to attract – and keep – Millennials and cord cutters, becoming the first operator to distribute Hulu’s subscription service to its customers directly.

Cablevision said it would offer Hulu Plus in an effort, said COO Kristin Dolan, to “meet customers where they are,” allowing customers to switch to it directly from Cablevision remotes.

“There is a new generation of consumers who access video through the Internet, and whatever their preference, Cablevision will facilitate a great content experience,” she said.

The $7.99-a-month service offers full libraries of series like Empire, South Park, CSI, Nashville and current season programming from networks including FX, FOX, Adult Swim, Cartoon Network, NBC, ABC and TNT, and current seasons of some of TVs most popular shows. 

Hulu also offers the most comprehensive collection of classic films from The Criterion Collection, as well as its own library of Hulu Originals.

Cablevision last week rolled out a couple of products designed to attract cord cutters and Millennials, a basic 5 Mbps broadband package along with an HD antenna to receive OTA programs, access to its 1.1 million-hotspot WiFi network in the Tri-State area of New York, New Jersey and Connecticut and also includes Freewheel, the operator’s new WiFi-based phone service, all for $35.

A heftier broadband package, aptly named the “Cord Cutter Package, includes a 50 Mbps broadband connection, the aforementioned HD antenna and access to its WiFi network for $45.

In March, Cablevision also became the first operator to cut a deal to offer HBO Now, HBO’s own cord-never and cord-cutter play dubbed the “Millennial Missile.”

Cablevision hasn’t yet announced when Hulu Plus will be available.

The company is the first big operator in the U.S. to make an aggressive play for Millennials, recognizing that there’s no turning back the clock on consumer habits…

Young viewers who are accustomed to getting their entertainment online, primarily through SVOD and free OTT services just aren’t likely to come swarming back to traditional pay TV.

Stay tuned!

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