Another 1st: Cablevision now only operator to offer Hulu Plus directly

By Jim O'Neill on Apr 28 2015 at 11:45 AM
Another 1st: Cablevision now only operator to offer Hulu Plus directly

Cablevision announced another step designed to attract – and keep – Millennials and cord cutters, becoming the first operator to distribute Hulu’s subscription service to its customers directly.

Cablevision said it would offer Hulu Plus in an effort, said COO Kristin Dolan, to “meet customers where they are,” allowing customers to switch to it directly from Cablevision remotes.

“There is a new generation of consumers who access video through the Internet, and whatever their preference, Cablevision will facilitate a great content experience,” she said.

The $7.99-a-month service offers full libraries of series like Empire, South Park, CSI, Nashville and current season programming from networks including FX, FOX, Adult Swim, Cartoon Network, NBC, ABC and TNT, and current seasons of some of TVs most popular shows. 

Hulu also offers the most comprehensive collection of classic films from The Criterion Collection, as well as its own library of Hulu Originals.

Cablevision last week rolled out a couple of products designed to attract cord cutters and Millennials, a basic 5 Mbps broadband package along with an HD antenna to receive OTA programs, access to its 1.1 million-hotspot WiFi network in the Tri-State area of New York, New Jersey and Connecticut and also includes Freewheel, the operator’s new WiFi-based phone service, all for $35.

A heftier broadband package, aptly named the “Cord Cutter Package, includes a 50 Mbps broadband connection, the aforementioned HD antenna and access to its WiFi network for $45.

In March, Cablevision also became the first operator to cut a deal to offer HBO Now, HBO’s own cord-never and cord-cutter play dubbed the “Millennial Missile.”

Cablevision hasn’t yet announced when Hulu Plus will be available.

The company is the first big operator in the U.S. to make an aggressive play for Millennials, recognizing that there’s no turning back the clock on consumer habits…

Young viewers who are accustomed to getting their entertainment online, primarily through SVOD and free OTT services just aren’t likely to come swarming back to traditional pay TV.

Stay tuned!

Follow me on Twitter @JimONeillMedia and on LinkedIn

READ THESE NEXT

LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017 7:30 AM

Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.

SVOD, Pay TV, Millennials, Cord Cutting
Q2 likely to be miserable as operators brace for big customer losses; OTT anyone?
Jul 24 2017 3:00 PM

Could second quarter pay-TV subscriber losses in the United States top 1 million, the highest figure ever? In a word, yes.

The second quarter routinely is a weak one for operators and in the current environment – remember the first quarter saw more than 800,000 subscribers cut the cord, according to Kagan – reaching one million may be an easy task.

SVOD, Operators, Netflix
Should European operators worry about cord cutting as Amazon, Netflix push deeper into their market? Absolutely
May 25 2017 8:15 AM

When the Big Two come to play in your backyard, it’s time to up your game.

Netflix and Amazon have launched a push into Europe that will likely result in some bad nights of sleep for operators, pay-TV channels and broadcasters looking themselves to do more business over the top.

Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM

Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.