American Movil floats new freemium service in LatAm, Claro Video Básico

By Jim O'Neill on Sep 21 2016 at 10:30 AM
American Movil floats new freemium service in LatAm, Claro Video Básico

Operator American Movil is trolling for new customers in Latin America, rolling out a free streaming service called Claro Video Básico in a number of markets.

The service, on the same website as its SVOD and TVOD offerings, has a very limited catalog of some 500 titles, including content for kids, movies, short films and documentaries and sports. It does include Claro Video’s original productions La Hermandad and El Torito.

Registration on the site is free and consumers can stream content to up to five devices simultaneously. Content can be streamed to iOS and Android mobile devices, computers, Xbox 360, Windows-based tablets, Samsung, LG, and Sony Smart TVs, as well as through the Claro Video’s Player.

The “freemium” approach isn’t new, and it’s proving to be extremely popular in emerging markets like Latin America and Asia Pacific.

Operators make a limited content library available with the belief that customers will gradually evolve into consumers of pain content reasonably quickly.

Claro Video has been growing in the past few years and now is the region’s second-largest operator in a field that counts more than 90 competitors.

The region is expected to generate more than $1.84 billion in OTT revenue by the end of 2018, more than 260% higher than the $509.2 million it saw in 2012.

Stay tuned.                                                                                                      

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