Amazon Prime to live stream Obama’s final State of the Union address

By Jim O'Neill on Jan 11 2016 at 10:15 AM
Amazon Prime to livestream Obama’s final State of the Union address

President Obama will be making his last State of the Union address Tuesday night and, for the first time ever, it’ll be available on an on-demand streaming service: Amazon Prime.

The move is an attempt to reach viewers “where they are,” said the White House, noting that the speech has been available on YouTube and on the White House website ( for several years. White House Chief Digital Officer Jason Goldman, the addition of Amazon recognized “the massive shift in the American media diet toward on-demand video.”

“For those who’ve cut the cord from cable and network TV: Whether you use a smart TV, web browser, mobile device, or tablet there’s a way for you to watch the President’s speech as it happens and on-demand,” he said.

In addition to a live stream Tuesday night, Amazon will also make the speech available on demand across all devices beginning Wednesday.

Throughout the speech, video excerpts also will be released on Facebook and Twitter, with GIFs on Tumblr, short videos on Vine and photos on Instagram.

An estimated 13% of U.S. households use Prime Instant Video.

While the Amazon Prime deal may come as a bit of a surprise, it may be less so if you note that Amazon CEO Jeff Bezos also owns Washington’s most prominent – and powerful -- media outlet, the Washington Post.

Amazon Sunday night scored well in the Golden Globe awards, taking home two awards for content.

Stay tuned.

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