As I write this post, I just finished watching an episode of Narcos Season 2. On the plane. Without paying for WiFi (which doesn't work for streaming on most airlines anyway). Just in time for holiday travel, Netflix now offers offline playback.
The way we watch sports today has changed. Not only do more and more fans catch sports online (95% of total TV sports program viewing occurred on a live basis in Q4 2015, according to a Nielsen report), but they also expect to watch and share highlights right away. Users no longer wait for end of the day broadcasts of replays.
In the battle of survival of online video, it is well known that live linear TV is a core differentiator. But how do you “go live” longer? How do you make sure you are not beaten to death by competition and are walking around like a zombie with not enough “live” content?
The answer is in re-using VOD content for live streaming.
U.S. election news is trending. What else is trending these days? Live streaming.
You have a video service up and running. Step one done. Now, that’s a relief. But now you are monitoring your stats - staring at the number of views which is not growing as fast as you wanted. You know you need a step 2. What is it? The answer: Personalize the user experience.