Adam Sewall

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Online Video Advertising
What Would Don Draper Make of Advertising Week 2013?
Sep 28 2013 9:00 AM
Against all odds, I managed to survive Advertising Week. Amid the talks, meetings and cocktail-fueled social events, I heard a recurring motif: Don Draper. 
 
"When it comes to social," someone would begin, "there’s no way Don would tolerate retweeting user-generated content to support a campaign. When you let the audience interact with your brand, you can lose control. Don loves control.” 
 
You get the idea...
 
Online Video
The Rewind: Xbox, YouTube, Social TV, Vine & More! (Video)
Sep 19 2013 9:00 AM

With Greg out this week, Tara swings by The Rewind to shoot a Vine and cover the biggest tech-news headlines. 

Hungry for more? Check out past installments of the Internet's favorite source for online video news.

Last week: iPhone release and Google's KitKat OS

Interviews
Mukul Krishna on Monetizing Streaming Media - VIDEO
Mar 18 2013 9:00 AM

Frost & Sullivan's Global Director of Digital Media Mukul Krishna dropped by VideoMind recenty to talk about effectively monetizing streaming video assets, how technology is changing entertainment, and what it's like working at Frost & Sullivan.

Interviews
Frost & Sullivan's Mukul Krishna Talks Online TV - VIDEO
Mar 14 2013 9:00 AM

I recently sat down with Frost & Sullivan's Global Director of Digital Media Practice Mukul Krishna to talk about the convergence of technology and entertainment. 

We had a lively conversation about personalizing media for every viewer, the future of online ratings, and Teletubbies.

Social TV
Maria Quiban at Maker Studios: Redefining Audience Development
Nov 09 2012 8:00 AM

Best. Intro. Ever.

One of my favorite parts about my job is that I get to meet and talk with interesting people from all parts of the film and television value chain: writers, producers, distributors, technology wonks, agencies and advertisers -- even the talent.

Online Video, LatAM
Mexico Tops LATAM For Online Video Viewing
Oct 26 2012 9:00 AM

Each month, we take a dive into comScore's numbers on U.S. online viewing habits. But this month, we have some data on the viewing behavior of our neighbors down south. Among the findings, Mexico leads in online video, watching an average of 14 hours in August.

Monetization
Monetization Monday: Hulu Scores Big this Election Season with Campaign Ads
Oct 08 2012 9:00 AM

It's election season, and that means big dollars for Hulu.

Pay TV
Weekly Rewind: Analyst Calls Pay TV Prices a 'Train Wreck in the Making'
Oct 05 2012 9:00 AM

Is pay TV too expensive? Craig Moffett at Bernstein Research thinks so, calling it "a train wreck in the making."

Interviews
Telstra Media Chief Rick Ellis on Broadcast, Broadband - VIDEO
Jul 31 2012 9:00 AM

Telstra Media Chief Rick Ellis stopped by the VideoMind studio recently and spoke about the shifting relationship between broadcast and broadband video. We also talk about Australia's killer insects.

He spoke about the move to mobile, multi-screen broadcasting:

"The uptake of video content in that multi-screen environment is just going crazy. We need to figure out how to monetize that."

On multi-screen monetization strategies:

Monetization, Online Video Advertising, Interviews
Midrolls Key to Online Video Advertising Future: FreeWheel Marketing VP JoAnna Abel
Jul 30 2012 9:00 AM

I recently sat down with JoAnna Abel, FreeWheel's VP of Marketing, to discuss FreeWheel's Video Monetization Report at her company's San Mateo offices.

JoAnna spoke about the rise of mid-roll advertising, among other interesting online video data points.

First, some background on FreeWheel:

Analytics, Interviews
Telstra CEO David Thodey: TV Operators Need Online Video Analytics
Jul 25 2012 9:00 AM

Telstra CEO David Thodey dropped by VideoMind recently to talk about mobile, multi-screen television and the power of personalizing media with online video analytics.

He spoke about the challenges traditional TV operators and service providers face as premium content shifts online. 

Interviews
Telstra CEO David Thodey Talks Multi-Screen, Personalized Video
Jul 24 2012 9:00 AM

I recently sat down with David Thodey, CEO of Telstra, Australia's largest telecommunications company, and lead investor in Ooyala's series E round

We spoke about online video trends, multi-screen broadcasting and personalized media.

"We're very excited about the multi-screen world."

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