Weekly Rewind: Twitter Celebrates Sixth Birthday

By Adam Sewall on Mar 23 2012 at 9:00 AM

Here it is, your weekly rewind...

"Hemlock Grove," Netflix's next original series, is expected to air in early 2013. The 13-episode season tells the story of a girl's murder in a Pennsylvania steel town. The suspects: the town's people and perhaps a werewolf.

Old and new TV metrics come together. Nielsen and GroupM announced they will be partnering up to offer a cross-platform advertising measurement tool.

Three years ago, OTTCon was focused on how to get online video into living rooms. This year, the conference in Santa Clara centered on who'll end up owning the living room.

For the first time, customers of Amazon's Netflix-competitor in the U.K., LOVEFiLM, are watching more streamed content than rented DVDs, Blu-rays and games.

A big week on the social media front. Twitter celebrated its sixth birthday (first public tweet was by co-founder @jack: "just setting up my twttr."), and comScore stats reveal Pinterest, the invite-only social platform that has taken American housewives by storm, traffic jumped 52 percent in February from the month before.

Once a YouTube competitor, Blip, which now distributes Web series, has severed ties with about half its smart TV partners because the platforms weren't making money.

Taking a lead from Louis CK's direct-to-consumer comedy model, fellow comic Aziz Ansari has released his special "Dangerously Delicious" online as a DRM-free $5 download.

Viacom has been testing bundling TV and digital ad buys to target audiences across online video, display, mobile and email advertising.

New YouTube editing controls automatically make your videos suck less, including auto-stabilization and exposure adjustment. "So you keep capturing those awesome moments, and we’ll keep on developing ways to help you make those videos even more awesome," YouTube says.

Music-distribution site Vevo is looking to triple its international presence by launching in six more countries.

YouTube has launched its first live comedy show: My Damn Channel Live.

Social tracking service Trendrr.TV reports social TV buzz has increased 91 percent year over year. Twitter remains the primary vehicle for social activity around TV.

One YouTube star has reported traffic plummeting since the website rolled out its redesign, dropping 60 percent on the first day.

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