VideoMind Video Index: Analytics Meets Big Data

By Adam Sewall on Nov 14 2011 at 8:00 AM

Since Ooyala's creation five years ago, we’ve built a hard-earned reputation as the industry’s leader in online video analytics and Big Data. We regularly handle more than 1 billion daily analytics pings, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. We have customers in over 30 countries whose video is watched on over 5,000 unique domains in over 100 countries. We’re talking mucho data, in other words.

But data is only as useful as the insights it offers. We've always helped publishers learn more about their own customers. But we've never systematically looked at the viewing data across our entire database to see what we'd discover.

Until now.

We hereby present the VideoMind Video Index report: our first quarterly overview on the state of online video. It's the work of a team of Ooyalans who have dug through a tremendous trove of anonymized viewing data from Q3. Among its many findings, the report confirms what we’ve known all along: people are watching more and more video online. We’re simply in the midst of a fundamental shift in how people everywhere watch TV, film and video content.

That’s not all. Some of our other findings:

  • Device type matters. And it looks like tablets are shaping viewer behavior in new ways. Tablet users averaged nearly 30 percent more viewing time per play than those who watched on desktops, for instance, and they completed videos at double the desktop rate.
  • Connected TV devices and game consoles are taking off. Video plays on these devices tripled in Q3 alone.
  • Viewers like to watch long-form content on big screens. For videos more than 10 minutes long, viewers using connected TV devices and game consoles were more than twice as likely to complete a video as viewers on desktops.
  • Facebook's popularity varies greatly among countries when it comes to sharing video. Facebook is 17 times more popular than Twitter in Italy, for instance, but the two social media sites are on par in Japan.
  • iPads crushed Android tablets in terms of total audience size. iPads accounted for 97 percent of all tablet video plays.

Download the report here. Then let us know what you think by emailing videoindex@ooyala.com.

And look for our next quarterly Big Data report in 2012!

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