Broadcasting Everywhere: 5 Must-Haves for Mobile Video, Part 2

By Nick Edwards on Aug 01 2011 at 9:00 AM

3. Learn how to earn:
Mobile video revenue

Video production can be costly, so make sure your ROI is the best it can be. Explore all the mobile video monetization options: pre- and in-roll ads, banner overlays, paywalls and subscriptions. How much revenue could you be looking at? eMarketer sees the mobile video nearly doubling to $1.34 billion by 2014 (from $719 million in 2011). Figure out how to earn the most money now and you could secure your piece of a very large pie.

4. Be a swashbuckler:
Remain in control while fighting pirates

As a general rule, you’ll want to control when, where, and how your video can be viewed. Look for a tool that lets you limit viewing by time, region and domain, and deliver secure iOS streaming everywhere. You’ll help your viewers watch your top-quality video when and where you want, while preventing piracy and abuse.

5. Consider live streaming:
From puppy cams to sports

Some events are simply meant to be seen as they happen. As ReelSEO notes, the NBA's online video audience for live games increased by 93% in the past year. Another enormous audience for streaming video: animal lovers. Puppy-cams are now ubiquitous, and 2011's bald eagle cam from the Raptor Resource Project received more than 100 million views. Get creative with possibilities for your own live content, and find a tool that allows you to set up streaming video quickly and easily.

Cover all these bases, and you’ll be ready to become a strong presence in mobile video publishing. And this is only the beginning of the possibilities. Learn more at

Want to read the whole list? Download the white paper:
Broadcasting Everywhere: 5 Must-Haves for Mobile Video

Posted in: 


Q3 2017 Video Index: Global sports viewing preference starts with mobile
Video Index, Mobile, Live sports
Q3 2017 Video Index: Global sports viewing preference starts with mobile
Dec 13 2017 8:00 AM

Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.

The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.

LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017 7:30 AM

Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.

SVOD, Mobile
Binging is big, small screens’ share rising, original content scores
Mar 23 2017 6:45 AM

Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or complimentary – services to assure that their own content is easily discoverable and easily accessible.

AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Mobile, Cloud TV, Virtual MVPD
AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Jan 05 2017 5:30 AM

Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.

AT&T at CES this week previewed its 5G wireless technology, and said it would begin testing the tech this year with its DirecTV Now service as a major piece of the delivery matrix.