Broadcasting Everywhere: 5 Must-Haves for Mobile Video, Part 2

By Nick Edwards on Aug 01 2011 at 9:00 AM

3. Learn how to earn:
Mobile video revenue

Video production can be costly, so make sure your ROI is the best it can be. Explore all the mobile video monetization options: pre- and in-roll ads, banner overlays, paywalls and subscriptions. How much revenue could you be looking at? eMarketer sees the mobile video nearly doubling to $1.34 billion by 2014 (from $719 million in 2011). Figure out how to earn the most money now and you could secure your piece of a very large pie.

4. Be a swashbuckler:
Remain in control while fighting pirates

As a general rule, you’ll want to control when, where, and how your video can be viewed. Look for a tool that lets you limit viewing by time, region and domain, and deliver secure iOS streaming everywhere. You’ll help your viewers watch your top-quality video when and where you want, while preventing piracy and abuse.

5. Consider live streaming:
From puppy cams to sports

Some events are simply meant to be seen as they happen. As ReelSEO notes, the NBA's online video audience for live games increased by 93% in the past year. Another enormous audience for streaming video: animal lovers. Puppy-cams are now ubiquitous, and 2011's bald eagle cam from the Raptor Resource Project received more than 100 million views. Get creative with possibilities for your own live content, and find a tool that allows you to set up streaming video quickly and easily.

Cover all these bases, and you’ll be ready to become a strong presence in mobile video publishing. And this is only the beginning of the possibilities. Learn more at http://www.ooyala.com/products/mobile.

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Broadcasting Everywhere: 5 Must-Haves for Mobile Video

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