The numbers are indisputable: mobile video has gone mainstream. In Q4 2010, mobile video accounted for 41% of peak-hour for traffic on mobile devices, just behind Web browsing, according to the Cisco Visual Networking Index. At Ooyala, we spend a lot of time examining best practices for publishing and managing video for mobile devices. If you're ready to make the leap, here are several essential strategies to consider.
1. Make friends with all mobiles: Cross-device compatibility
Mac and PC users are both wonderful. And when it comes to mobile devices, they’re often the same person. That’s why you need to offer cross-device compatibility and high-quality video for both Flash-based and HTML5 video devices. With this capability and adaptive bitrate technology, both Android and iDevice users will have an optimal experience with your content.
2. Look closely: What’s working, and where?
Whether your video niche is serious fashion or silly kittens, it's crucial to understand how mobile device users interact with your content. Which videos are they watching most? What devices are they watching on? When does viewing drop off? Are they watching on your app or on a browser? A video platform with comprehensive user analytics can help you perfect your content, boost engagement and earn more money – for example, by serving local ads where your viewership is high.
Want to learn more? Stay tuned for tips three, four and five! …